The Y-3 collection - the sporty avant-garde in the world of high fashion.
Over the past two decades, the German brand adidas has collaborated with many fashion houses such as Prada, Gucci and Balenciaga. Created in 2002 in collaboration with the Japanese designer Yohji Yamamoto, adidas was the first fashion label to bring together the worlds of high fashion and sport, and to this day continues to surprise us with its style and innovative ideas. The name itself is derived from the first letter of the designer's first name (Y), the hyphen acting as a link between the two worlds of sport and fashion. The number 3 characterizes adidas' iconic three stripes. The unconventionality and uniqueness of the Y-3 collection can be seen, for example, in the pioneering designs such as flip-flops and sandals, which are firmly on trend.
The designer's vivid persona adds color to the whole collaboration. His design is easily recognisable in his minimalist, expressive collections, where black is irreplaceable. Here, elegance intertwines with a streetwear vibe to create a cohesive avant-garde style. Yamamoto learned the art of tailoring from a young age, eagerly helping his mother in her modest sewing business. Early in his career, the designer explored deconstruction, asymmetry and disrupted proportions, creating artistic innovations that helped him make a name for himself internationally. He was one of the pioneers of unisex fashion, boldly employing women to show his men's collections.
The designer's distinct DNA blends well with adidas' sporty aesthetic, resulting in sleek, sophisticated streetwear. The several independent Y-3 boutiques that have sprung up around the world have allowed the brand to gain global popularity. The brand will always be associated in the street fashion community as one of the forerunners of combining the worlds of fashion, sport and luxury.