Established in 1987, the French brand A.P.C. is characterised by its minimalist style, remarkable quality, and attention to the smallest detail. The founder, Jean Touitou, has successfully run the company together with his wife, the creative director, until now. A.P.C.'s flagship product was raw denim, thanks to which it gained renown and global recognition. The style of A.P.C. jeans express the simple and casual style. The core of the designs is a lack of extravagance, and a return to the very essence of a classic vision of fashion and tailoring.