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The Californian PLEASURES clothing brand was founded in 2015 by Alex James from Publish Brand. Growing up in NYC at the turn of the 1990s, James was an active member of the local post punk and new wave scene. Since he was a child, he has been very much into alternative music and counter-culture. Music genres such as grunge, metal, punk, synth pop and indie are the chief source of the PLEASURES brand’s inspirations. Since its establishment, the brand has caused lots of controversies due to its daring designs.