Vetements

Founded in 2014, Vetements is a popular fashion brand started by Demna and Guram Gvasalia. The brand took the fashion world by storm because of its unconventional design approach and inspiration. Vetements stores include a vast range of womenswear and menswear. Most of this brand’s collections are influenced from everyday fashion, allowing people to create a stylish, versatile and minimalistic wardrobe. 

This brand got its true breakthrough because of its 2016 Spring and Summer collection that featured Vetements standout yellow DHL shirt. One people laid their eyes on this piece, it quickly became a must have for people across the globe, establishing Vetements as a big name player in the street fashion sphere. 

History of milestones

The history of the Vetements brand is full of standout milestones. Over the years, the company has collaborated with popular brands like Juicy Couture, Tommy Hilfiger, Umbro, DHL, Reebok and a few others. These partnerships have greatly helped elevate this brand to unprecedented heights, improving its reach tenfold. 

This brand is quite famous for hosting fashion shows that feature eccentric inspirations, styles and casting choices that highlight different cultures and subcultures. Vetements unconventional approach to fashion is what makes it unique from tons of other brands and has made it a household name in the fashion world. 

Making waves in pop culture

Ever since Vetements was formed, the brand made a massive impact in the pop culture world, with a host of renowned celebrations like Celine Dione, Kendall Jenner, Kanye West, Rita Ora and more donning clothing by the brand.

Such endorsements, along with worldwide celebrity acclaim, fashion shows and whatnot, have cemented Vetements as a top label in the highly competitive fashion industry.

Unorthodox approach towards fashion

Vetements made an instant mark in the fashion scene because of its unorthodox approaches, with the Fashion Press using words like “subversive” or “disruptor” to describe it. The brand never fails to live up to its labels, taking a distinct approach to designing its collections. What’s more, the brand hosts it shows in unconventional locations like restaurants, churches, sex clubs and whatnot. 

It’s worth mentioning that while this brand has gained a reputation of being quirky, a lot of its design influences come from different subcultures, the streets where the designers spent their childhoods, the friends who lived there, youth cultures and different stereotypes. Vetements cotton T-shirts and bomber jackets show a different side of the brand, showing that it can mix things up when it wants to. 

A leading name in contemporary fashion

It is no secret that Vetements has gained a loyal fan base of contemporary fashion lovers. Many claim that Vetements collections are a commercial showcase of Martin Margiela’s design sensibilities. The company’s big shape jeans, cotton T-shirts, sweatshirts, etc. are highly sought after at Vetements online store.