Tom Wood

Tom Wood – Norwegian Lifestyle Brand Rooted In Scandinavian Functionalism

Tom Wood has carved out a reputation as one of the leading names in the Scandinavian fashion scene. The brand is recognized not just for its minimalist flair and inventive designs, but also for its unwavering commitment to sustainability. Founded in Oslo back in 2013 by designer Mona Jensen, Tom Wood was inspired by a simple yet bold idea: to reimagine the classic signet ring. Merging historical depth with a fresh, modern touch, what started as a personal creative journey quickly blossomed into a full-fledged label—catapulting this Norwegian lifestyle brand onto the global stage.

The story began with a modest jewellery collection that paid tribute to timeless signet rings—pieces that today form the very heart and soul of Tom Wood. Their rapid success set the tone for the brand’s signature approach: crafting pieces that are both enduring and effortlessly functional. These days, Mona Jensen remains at the creative helm, guiding Tom Wood alongside her partner, Morten Isachsen, and a talented team spanning Oslo and Paris.

Brand Philosophy: Quality Design, Minimalism, And Sustainable Practices

At its core, Tom Wood is committed to sustainable practices and minimizing its ecological footprint. Creative director Mona Jensen finds inspiration everywhere—from the dramatic Nordic landscapes and striking brutalist buildings to sculptural forms and world history itself. All these influences weave their way into each piece. Even the headquarters in Oslo’s Grünerløkka neighborhood tells this story: set inside an award-winning former factory overlooking Sofienberg Park, it’s a living testament to Tom Wood’s deep-rooted sense of place and heritage.

The Tom Wood aesthetic draws heavily from Scandinavian functionalism. Here, longevity and versatility trump fleeting trends. Responsible sourcing is more than a buzzword—the brand uses recycled metals and 925 sterling silver to reinforce its promises of quality craftsmanship and environmental care.

The Creative Vision Of Jewellery Designer Mona Jensen

Mona Jensen, Tom Wood’s driving creative force, has always been fascinated by beautifully crafted objects and daring experimentation. Her design philosophy brings together Nordic minimalism and global perspectives—especially from Japan, which has become both a major market and an endless wellspring of inspiration for the brand. Jensen notes that Japan’s reverence for craftsmanship resonates deeply with her own values, further fueling Tom Wood’s artistic vision.

The brand’s name is more than just a label—it’s a playful nod to role play and alter egos. “Tom Wood” was conceived as an imaginary muse: someone who could wear the jewellery Jensen dreamed up, while also challenging her boundaries and sparking new ideas.

Flagship Stores And International Presence: From Oslo To Tokyo

The first Tom Wood Flagship Store opened its doors in Oslo’s bustling shopping district at Øvre Slottsgate 8, with acclaimed architecture firm Specific Generic behind its striking design. This isn’t just a store—it’s an immersive brand experience. And in November 2023, Tom Wood took another leap by opening its Aoyama flagship in Tokyo, further strengthening the cultural bridge between Norway and Japan. Both locations shine with meticulous attention to detail and set new standards for retail excellence.

Diverse Product Offer – Timeless Unisex Jewellery And Contemporary Fashion

At the heart of Tom Wood lies a thoughtfully curated product selection that manages to be broad without ever feeling scattered. While their modern take on signet rings made them famous, today their collections span several categories:

• Jewellery: The iconic signet rings remain front and center, joined by earrings, bracelets, ear cuffs, chains, pendants, and necklaces—mainly crafted from premium 925 sterling silver or solid gold, sometimes accented with black or white diamonds. Many designs are envisioned as unisex jewellery, ensuring anyone can make them their own.
• Ready-to-wear: The apparel line features sharp jeans, cotton trousers, sweatshirts, bomber jackets, dresses, T-shirts, tanks, and shorts—all infused with Nordic minimalism. Subtle branding and refined details keep things understated yet distinctive.
• Accessories: Looking beyond jewellery and clothing, select collections include sunglasses and other everyday essentials that channel Tom Wood’s quiet elegance.