The year 1994 is the time when Hardy Blechman redefined camouflage and military. The main founder’s passion for collecting resulted in a deconstruction of military clothing and an innovative approach to its design. This is how the Maharishi clothing brand was created. It started in full swing at the end of the 1990s, creating original workwear fashion inspired by the military. Asian embroidery, military cuts and designs as well as unconventional variations on camouflage significantly go beyond tailoring, workwear style and broadly understood streetwear trends. For over two decades Hardy Blechman has been proving his strength and value as a designer in the world of fashion. In his collections, he has always been trying to raise important issues, elevating his Maharishi brand to the status of one of the most recognisable streetwear brands in the world.