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Represent

Number of products: 98
Represent

In the ever-evolving landscape of fashion, where trends come and go, one brand has managed to carve its niche, offering a unique blend of streetwear aesthetics with a touch of sophistication - Represent.

The Represent brand was founded in 2011 in the UK by brothers George and Michael Heaton. The Represent brand's collections were inspired by streetwear culture, sports fashion and urban lifestyle. Represent is considered a British luxury fashion brand.

marka Represent
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Represent cotton sweatshirt Elegance In Motion Hoodie men's black color hooded with a print MLM41065.01
Represent cotton sweatshirt Elegance In Motion Hoodie
Current price:
146.90 €
Regular price: 209.90 €
Lowest price in 30 days: 167.90 €
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Represent cotton sweatshirt Out Of The Shadows Hoodie men's gray color hooded with a print MLM41056.04
Represent cotton sweatshirt Out Of The Shadows Hoodie
Current price:
153.90 €
Regular price: 219.90 €
Lowest price in 30 days: 175.90 €
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Represent cotton t-shirt Crest black color with a print MLM41069.06
Represent cotton t-shirt Crest
129.90 €
Represent t-shirt Revere Manor white color with a print MLM100286
Represent t-shirt Revere Manor
119.90 €
Represent t-shirt Revere Manor black color with a print MLM100286
Represent t-shirt Revere Manor
119.90 €
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Represent cotton shirt Embroidered Bowling Shirt black color relaxed MLM2967.01
Represent cotton shirt Embroidered Bowling Shirt
179.90 €
-20% IN A BASKET*
Represent cotton shorts Waffle Shorts black color MLM41207.01
Represent cotton shorts Waffle Shorts
119.90 €
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Represent shirt All Over Crochet Shirt beige color relaxed MLM3837.26
Represent shirt All Over Crochet Shirt
179.90 €
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Represent cotton shorts Cotton Tailored Short black color MLM71013.01
Represent cotton shorts Cotton Tailored Short
159.90 €
-20% IN A BASKET*
Represent cotton t-shirt Competition Department beige color with a print MLM41061.72
Represent cotton t-shirt Competition Department
119.90 €
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Represent cotton shorts Waffle Shorts beige color MLM41207.72
Represent cotton shorts Waffle Shorts
119.90 €
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Represent shirt All Over Crochet Shirt black color relaxed MLM3837.01
Represent shirt All Over Crochet Shirt
179.90 €
-20% IN A BASKET*
Represent cotton shirt Embroidered Bowling Shirt white color relaxed MLM2967.31
Represent cotton shirt Embroidered Bowling Shirt
179.90 €
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Represent cotton shirt Short Sleeve Cotton Overshirt black color relaxed MLM21482.02
Represent cotton shirt Short Sleeve Cotton Overshirt
179.90 €
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Represent shirt Crest Shirt black color relaxed MLM2971.01
Represent shirt Crest Shirt
219.90 €
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Represent shorts Knitted Panel Short beige color MLM71023.31
Represent shorts Knitted Panel Short
199.90 €
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Represent shirt Serif Shirt brown color relaxed MLM21464.01
Represent shirt Serif Shirt
169.90 €
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Represent cotton sweatshirt Owners Club Sweater men's beige color with a print OCM41115.072
Represent cotton sweatshirt Owners Club Sweater
Current price:
118.90 €
Regular price: 169.90 €
Lowest price in 30 days: 135.90 €
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Represent cotton sweatshirt Thoroughbred Hoodie men's green color hooded with a print MLM41134.066
Represent cotton sweatshirt Thoroughbred Hoodie
Current price:
139.90 €
Regular price: 199.90 €
Lowest price in 30 days: 159.90 €
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Represent cashmere blend jumper Marled Knit Jumper men’s gray color lightweight MLM3839.50
Represent cashmere blend jumper Marled Knit Jumper
Current price:
146.90 €
Regular price: 209.90 €
Lowest price in 30 days: 167.90 €
Represent cotton t-shirt Waffle Vest black color MLM4186.01
Represent cotton t-shirt Waffle Vest
95.99 €
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Represent denim shorts R10T Tailored Denim Shorts blue color MLM61038.07
Represent denim shorts R10T Tailored Denim Shorts
149.90 €
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Represent cotton t-shirt Waffle Vest beige color MLM4186.72
Represent cotton t-shirt Waffle Vest
95.99 €
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Represent cotton t-shirt Competition Department blue color with a print MLM41061.09
Represent cotton t-shirt Competition Department
119.90 €
-20% IN A BASKET*
Represent denim shorts R10T Tailored Denim Shorts black color MLM61038.01
Represent denim shorts R10T Tailored Denim Shorts
149.90 €
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Represent cotton baseball cap Crest Cap black color MLM8853.01
Represent cotton baseball cap Crest Cap
78.99 €
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Represent cotton baseball cap Overdrive Badge Cap black color MLM8851.01
Represent cotton baseball cap Overdrive Badge Cap
78.99 €
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Represent shorts Crest Short black color MLM71019.01
Represent shorts Crest Short
169.90 €
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Represent handbag Canvas Tote Bag black color MLM81137.01
Represent handbag Canvas Tote Bag
179.90 €
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Represent handbag Canvas Tote Bag beige color MLM81137.31
Represent handbag Canvas Tote Bag
179.90 €
-20% IN A BASKET*
Represent shorts Knitted Panel Short black color MLM71023.01
Represent shorts Knitted Panel Short
199.90 €
-20% IN A BASKET*
Represent cotton t-shirt Crest brown color patterned MLM41069.54
Represent cotton t-shirt Crest
129.90 €
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Represent cotton longsleeve top Waffle Longsleeve beige color smooth MLM41209.72
Represent cotton longsleeve top Waffle Longsleeve
129.90 €
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Represent cotton shirt Short Sleeve Cotton Overshirt beige color relaxed MLM21482.25
Represent cotton shirt Short Sleeve Cotton Overshirt
179.90 €
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Represent cotton shorts Cotton Tailored Short beige color MLM71013.25
Represent cotton shorts Cotton Tailored Short
159.90 €
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Represent cotton sweatshirt Crest Hoodie black color hooded with an application MLM41067.06
Represent cotton sweatshirt Crest Hoodie
229.90 €
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Represent cotton longsleeve top Waffle Longsleeve black color smooth MLM41209.01
Represent cotton longsleeve top Waffle Longsleeve
129.90 €
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Represent bag Leather Holdall black color MLM81231.01
Represent bag Leather Holdall
Current price:
155.90 €
Regular price: 239.90 €
Lowest price in 30 days: 167.90 €
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Represent wool bomber jacket Raglan Varsity Jacket green color MLM1803.46
Represent wool bomber jacket Raglan Varsity Jacket
Current price:
259.90 €
Regular price: 439.90 €
Lowest price in 30 days: 307.90 €
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Represent handbag Quilted Tote Bag black color MLM81140.01
Represent handbag Quilted Tote Bag
Current price:
153.90 €
Regular price: 219.90 €
Lowest price in 30 days: 175.90 €
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Represent cotton shirt Raceway Shirt men's white color regular MLM2961.26
Represent cotton shirt Raceway Shirt
Current price:
104.90 €
Regular price: 209.90 €
Lowest price in 30 days: 146.90 €
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Represent baseball cap Metallica Cap black color with a print MLM802.01
Represent baseball cap Metallica Cap
Current price:
45.90 €
Regular price: 80.99 €
Lowest price in 30 days: 48.90 €
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Represent socks Logo Socks men's gray color MLM8871.50
Represent socks Logo Socks
Current price:
15.90 €
Regular price: 22.99 €
Lowest price in 30 days: 17.90 €
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Represent jacket Overdrive Racing Jacket black color MLM1781.01
Represent jacket Overdrive Racing Jacket
Current price:
235.90 €
Regular price: 399.90 €
Lowest price in 30 days: 279.90 €
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Represent cotton sweatshirt Raceway Hoodie men's black color hooded with a print MLM41062.01
Represent cotton sweatshirt Raceway Hoodie
Current price:
146.90 €
Regular price: 209.90 €
Lowest price in 30 days: 167.90 €
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Represent socks Logo Socks men's black color MLM8871.01
Represent socks Logo Socks
Current price:
15.90 €
Regular price: 22.99 €
Lowest price in 30 days: 17.90 €
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Represent wool bomber jacket Owners Club Varsity Jacket black color MLM100231.01
Represent wool bomber jacket Owners Club Varsity Jacket
Current price:
247.90 €
Regular price: 419.90 €
Lowest price in 30 days: 293.90 €
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Represent cotton t-shirt Elegance In Motion men’s green color with a print MLM41066.37
Represent cotton t-shirt Elegance In Motion
Current price:
65.90 €
Regular price: 119.90 €
Lowest price in 30 days: 83.90 €
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Represent socks Logo Socks 2 Pack 2-pack men's white color MLM8865.01
Represent socks Logo Socks 2 Pack 2-pack
Current price:
10.90 €
Regular price: 22.99 €
Lowest price in 30 days: 17.90 €
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Represent wool bomber jacket Owners Club Varsity Jacket navy blue color MLM100231.11
Represent wool bomber jacket Owners Club Varsity Jacket
Current price:
247.90 €
Regular price: 419.90 €
Lowest price in 30 days: 293.90 €
Represent cotton t-shirt Patron Of The Club men’s green color with a print MLM4274.16
Represent cotton t-shirt Patron Of The Club
119.90 €
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Represent cotton sweatshirt Hermes Hoodie men's violet color hooded with a print MLM4230.057
Represent cotton sweatshirt Hermes Hoodie
Current price:
139.90 €
Regular price: 199.90 €
Lowest price in 30 days: 159.90 €
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Represent cotton joggers Represent Owners Club Sweatpant gray color with a print OCM41116.158
Represent cotton joggers Represent Owners Club Sweatpant
Current price:
118.90 €
Regular price: 169.90 €
Lowest price in 30 days: 135.90 €
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Represent socks Represent Owners Club Socks white color OCM81125.140
Represent socks Represent Owners Club Socks
Current price:
15.90 €
Regular price: 22.99 €
Lowest price in 30 days: 17.90 €
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Represent shirt jacket Textured Overshirt blue color MLM2160.196
Represent shirt jacket Textured Overshirt
Current price:
187.90 €
Regular price: 289.90 €
Lowest price in 30 days: 202.90 €
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Represent wool bomber jacket Raglan Varsity Jacket black color MLM1803.01
Represent wool bomber jacket Raglan Varsity Jacket
Current price:
259.90 €
Regular price: 439.90 €
Lowest price in 30 days: 307.90 €
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Represent leather sneakers Reptor black color MC9001.100
Represent leather sneakers Reptor
Current price:
117.90 €
Regular price: 239.90 €
Lowest price in 30 days: 143.90 €
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Represent shirt Metallica Longsleeve Shirt men's brown color regular MLM248.289
Represent shirt Metallica Longsleeve Shirt
Current price:
168.90 €
Regular price: 259.90 €
Lowest price in 30 days: 181.90 €
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Represent cotton sweatshirt Patron Of The Club men's green color with a print MLM4272.16
Represent cotton sweatshirt Patron Of The Club
Current price:
118.90 €
Regular price: 169.90 €
Lowest price in 30 days: 135.90 €
Represent cotton sweatshirt Represent Owners Club Script Hoodie men's black color hooded with a print OCM41200.001
Represent cotton sweatshirt Represent Owners Club Script Hoodie
199.90 €
Represent cotton t-shirt Represent Owners Club Script men’s white color with a print OCM41201.072
Represent cotton t-shirt Represent Owners Club Script
119.90 €
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Represent cotton joggers Patron Of The Club Sweatpant black color smooth MLM4278.001
Represent cotton joggers Patron Of The Club Sweatpant
Current price:
84.90 €
Regular price: 169.90 €
Lowest price in 30 days: 101.90 €
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Represent cotton sweatshirt Represent Owners Club Script Hoodie men's pink color hooded with a print OCM41200.518
Represent cotton sweatshirt Represent Owners Club Script Hoodie
Current price:
139.90 €
Regular price: 199.90 €
Lowest price in 30 days: 159.90 €
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Represent bomber jacket Inset Sleeve Bomber men’s black color MLM1034.230
Represent bomber jacket Inset Sleeve Bomber
Current price:
223.90 €
Regular price: 379.90 €
Lowest price in 30 days: 265.90 €
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Represent cotton joggers Represent Owners Club Sweatpant black color with a print OCM41116.001
Represent cotton joggers Represent Owners Club Sweatpant
Current price:
118.90 €
Regular price: 169.90 €
Lowest price in 30 days: 135.90 €
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Represent cotton t-shirt Masking Tape Initial men’s beige color with a print MLM4208.072
Represent cotton t-shirt Masking Tape Initial
Current price:
64.90 €
Regular price: 129.90 €
Lowest price in 30 days: 103.90 €
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Represent wool blend bomber jacket Mascot Wool Varsity Jacket black color MLM1127.001
Represent wool blend bomber jacket Mascot Wool Varsity Jacket
Current price:
199.90 €
Regular price: 399.90 €
Lowest price in 30 days: 239.90 €
Represent cotton t-shirt Represent Owners Club men’s gray color with a print OCM41114.158
Represent cotton t-shirt Represent Owners Club
109.90 €
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Represent cotton sweatshirt Represent Owners Club Zip Hoodie men's gray color hooded with a print OCM41122.158
Represent cotton sweatshirt Represent Owners Club Zip Hoodie
Current price:
139.90 €
Regular price: 199.90 €
Lowest price in 30 days: 159.90 €
Represent cotton t-shirt Represent Owners Club men’s black color with a print OCM41114.001
Represent cotton t-shirt Represent Owners Club
109.90 €
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Represent cotton sweatshirt Represent Owners Club men's black color hooded with a print OCM41117.001
Represent cotton sweatshirt Represent Owners Club
Current price:
125.90 €
Regular price: 179.90 €
Lowest price in 30 days: 143.90 €
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Represent cotton longsleeve top Represent Owners Club white color with a print OCM41119.072
Represent cotton longsleeve top Represent Owners Club
Current price:
83.90 €
Regular price: 119.90 €
Lowest price in 30 days: 95.90 €
Represent cotton t-shirt Represent Owners Club men’s beige color with a print OCM41114.072
Represent cotton t-shirt Represent Owners Club
109.90 €
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Represent cotton jacket Horizons black color MLM119.01
Represent cotton jacket Horizons
Current price:
179.90 €
Regular price: 359.90 €
Lowest price in 30 days: 359.90 €
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Represent swim shorts orange color MLM718.424
Represent swim shorts
Current price:
59.90 €
Regular price: 119.90 €
Lowest price in 30 days: 71.90 €
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Represent swim shorts orange color MLM718.427
Represent swim shorts
Current price:
59.90 €
Regular price: 119.90 €
Lowest price in 30 days: 119.90 €
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Represent cotton trousers Baggy Cargo Pant beige color MLM521.494
Represent cotton trousers Baggy Cargo Pant
Current price:
119.90 €
Regular price: 239.90 €
Lowest price in 30 days: 143.90 €
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Represent suede loafers Loafer men's black color MF9002.01
Represent suede loafers Loafer
Current price:
149.90 €
Regular price: 299.90 €
Lowest price in 30 days: 179.90 €
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Represent leather sneakers Reptor Low white color M12049.293
Represent leather sneakers Reptor Low
Current price:
119.90 €
Regular price: 239.90 €
Lowest price in 30 days: 239.90 €
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Represent – British Luxury Streetwear Born in Manchester

Represent has become a trailblazer in the world of luxury streetwear, merging Manchester’s vibrant creative scene with a steadfast commitment to top-tier craftsmanship. What started in 2012 as a simple college project—two brothers, George and Mike Heaton, printing logos on T-shirts—quickly snowballed into something much bigger. That bedroom experiment not only shook up the local fashion landscape but also captured the attention of style enthusiasts worldwide. In just a few short years, Represent transformed from a humble side hustle into a streetwear fashion label celebrated for its authenticity, premium quality, and unmistakably modern British edge.

The Heaton Brothers: Creative Visionaries Behind Represent Clothing

Packed with a shared love for art and graphic design, the Heaton brothers set out to create a brand that would channel both their personal tastes and their Northern roots. Their early collections were sprinkled with retro Mancunian references—a nod to Manchester’s legendary music scene and youth subcultures. As George Heaton once put it, “We always designed clothes we wanted to wear ourselves, so the brand has grown with us.” That down-to-earth philosophy, fused with an insistence on getting every detail just right, makes every piece from Represent feel both personal and aspirational—like your favorite song on repeat.

From Local Success to Global Streetwear Community

How does a bedroom start-up become an international phenomenon? For Represent, it was a mix of creativity, timing, and a bit of good fortune. Their early buzz on social media—especially the ever-popular Represent Instagram account—helped them build a loyal fanbase well beyond Manchester’s city limits. The game-changer? When Justin Bieber sported their gear on his world tour, suddenly all eyes were on them. The domino effect followed: celebrities like Dua Lipa, Kendall Jenner, and Kanye West were spotted in Represent, cementing its status as a must-have luxury streetwear brand.

Luxury Streetwear Fashion Redefined: Craftsmanship and Collaboration

If there’s one thing Represent never compromises on, it’s the art of making clothes. The brand is revered for its attention to detail—from slim, tailored fits to lush, textured fabrics. This craftsmanship-first philosophy puts them several steps ahead of passing trends in streetwear. Every collaboration—whether it’s with music legends like Mötley Crüe or iconic labels such as Admiral clothing—adds new chapters to Represent’s story and widens its cultural footprint.

Innovative Growth: From Selfridges to Fashion Destinations Worldwide

This Manchester-based brand’s meteoric rise is nothing short of inspiring. After gaining traction in European boutiques, Represent landed an exclusive spot at Selfridges, quickly becoming one of the retailer’s biggest growth brands. Today, you’ll find Represent perched among the world’s fashion capitals—from New York to Milan—and gracing runways at events like New York Fashion Week and Milan Fashion Week. Their secret sauce? A blend of direct-to-consumer (DTC) sales and high-end wholesale partnerships that ensures their reach spans continents and cultures.

Sustainability and Ethical Values at the Core of Represent Clothing

This isn’t just about big wins; it’s about doing things the right way. Represent weaves sustainability into its fabric—literally—by integrating eco-conscious practices and ethical production methods throughout its supply chain. With headquarters proudly remaining in Manchester, the brand stays true to its British heritage while uplifting local talent and shaping an evolving identity rooted in responsibility.

Represent Product Range: Categories and Diversity in Luxury Streetwear

The Represent collection is as dynamic as the city that inspired it. Straddling the line between streetwise edge and luxury refinement, they offer:

  • T-shirts & Sweatshirts: Crafted from premium cotton with bold graphics and signature fits designed for everyone.
  • Outerwear & Jackets: Think varsity-style wool bombers or quilted overshirts—a mix of classic references with modern attitude.
  • Knitwear & Shirts: High-quality yarns meet contemporary tailoring for pieces that go from casual to polished in a snap.
  • Pants & Denim: From relaxed cargo styles to sharp tailored jeans, there’s something for every streetwear silhouette.
  • Sneakers & Footwear: Their viral sneakers are built with meticulous attention to detail—think European luxury meets everyday cool.
  • Bags & Accessories: Statement-making yet functional pieces for those who appreciate the finer details.
  • Swimwear & Activewear: Including the popular 247 activewear line for those days when you’re bouncing between city streets and gym sessions.

Diversity in Fit, Section, and Colour – Size Inclusivity Across Represent Lines

Their approach to fit and color echoes Represent's belief in inclusivity:

  • Sections: Both men’s and women’s collections are available, with an ever-growing range of unisex favorites tossed into the mix.
  • Sizing: A generous span of sizes means more people get to experience Represent’s signature look—because great style shouldn’t have boundaries.
  • Colour Palette: From understated shades like black, beige, and gray to eye-catching bursts of orange or pink, their colors invite every personality to shine through.

Represent’s Place Among Luxury Streetwear Fashion Labels

Sitting comfortably alongside heavyweights like Amiri and Fear of God, Represent has carved out its own lane by consistently delivering collections steeped in authenticity and British luxury sensibility. Critical praise from outlets such as Hypebeast, Highsnobiety, Vogue Business (to name a few) keeps rolling in—but perhaps most importantly, their direct relationship with fans via Instagram and Owners' Club loyalty programs keeps the community close.

The Ongoing Success Story – A Brand That Represents More Than Fashion

Beneath the surface, Represent is much more than just another fashion label—it’s a testament to vision, innovation, and staying true to one’s roots. As they continue their journey across new markets and categories, their dedication to quality, community spirit, and authentic self-expression remains rock solid—defining what it truly means to “represent” luxury streetwear for today’s world.