Aries Arise is a London brand created by creative director Sofia Prantera and graphic artist Fergus Purcell who combined fashion and streetwear. It is characterized by the flashback to the '80s and a kind of friction between the past and the future, focusing on the anti-fashion nature of its projects. Aries is a brand of contrasts. It was made out of a passion for street clothing and anti-fashion movements, in the opposition to the fast-fashion brands. Aries is a fashion revolutionary with street DNA.