Aries

Aries – Where Anglo-Italian Heritage Meets Modern Streetwear

Back in 2009, Sofia Prantera launched Aries, blending her Italian roots with London’s boundary-pushing creative scene. Drawing inspiration from her days at Central Saint Martins and Slam City Skates, Prantera set out to create something unique—a brand that’s as comfortable on the high-fashion runway as it is in the heart of skate and rave culture. The result? Aries quickly became a cult favorite in the global streetwear scene, known for fusing luxury fashion with a healthy dose of irreverence. That signature mix—experimental, yet grounded in authenticity—is at the core of everything Aries does.

The Evolution of Aries: From DIY Beginnings to Cult Label

When Sofia Prantera founded Aries, her goal was simple: carve out a space for radical self-expression, far removed from the typical, male-driven world of traditional streetwear. She brought together bold graphics, rebellious slogans, and careful tailoring—no compromises allowed. The brand’s iconic column logo isn’t just a design flourish; it’s a clever nod to Prantera’s Italian heritage and a playful wink at classical luxury houses, all while staking Aries’ claim as an independent force. Fast forward to today, and this cult streetwear label is celebrated for its fearless vibe and expressive look—qualities that have won over everyone from Gen Z tastemakers to A-list celebs who can’t resist showing off their Aries fits on social media and TV.

Anglo-Italian Design Credentials and Commitment to Craftsmanship

So what truly sets Aries Arise apart? It’s their relentless passion for quality. About 90% of Aries products are made in Italy, tapping into generations of expert craftsmanship and meticulous garment-making. The team maintains close relationships with local factories—some still humming with vintage machines and time-honored skills passed down through families. This isn’t just about looking good; it’s about doing good too, supporting sustainable practices and fair labor. Every Aries piece reflects a careful collaboration between designer and maker, from handpicked fabrics to those final, hand-finished details. You’re not just wearing clothes; you’re wearing a story stitched with care.

The Aries Approach: Authenticity, Collaboration, and Creative Community

Under the creative direction of Prantera and Fergus Purcell, the Aries team keeps pushing the envelope—experimenting with new techniques and teaming up with all kinds of collaborators. Whether it’s headline-grabbing drops with big names like Tommy Hilfiger, Vans, or New Balance, or immersive pop-ups and video projects, Aries refuses to play it safe. Step inside their Soho flagship in London and you’ll see what we mean: it’s more than a shop—it’s an Aries temple, alive with art installations and buzzing with community events. This unwavering focus on building a connected Aries community is what truly sets them apart from the crowded field of streetwear brands growing up.

Signature Visual Language: Custom Aries Graphic Artwork and Color Play

If there’s one thing that defines streetwear label Aries, it’s their fearless approach to graphics. Their garments are canvases for custom artwork—think cheeky slogans like “No Problemo” sitting alongside intricate illustrations inspired by underground subcultures. Prantera’s love for bold colors shines through, with vibrant palettes, daring dye techniques, and experimental finishes making every piece stand out. Each collection is a fresh playground for creativity, ensuring Aries always feels new while staying true to its roots.

The Product Universe: Diversity of Aries Premium Temple Offerings

The current Aries line-up is a treasure trove for anyone who loves style with personality. Take a peek at what’s on offer:

• T-shirts Men’s Aries: Classic cotton tees splashed with custom graphics, plus premium sweatshirts featuring standout logos and intricate embroidery.
• Shirts & Outerwear: Everything from Hawaiian-inspired shirts to bomber jackets and windcheaters—blending sharp tailoring with unmistakable street-style flair.
• Sweatshirts and hoodies Men’s Aries: Cozy wool blends and boucle knits jazzed up with playful motifs and unique colors that tip their hat to subcultures past and present.
• Trousers & Jeans: Distinctive denim washes, camo prints, tailored cuts, and bold details—all adding up to Aries’ spin on everyday luxury.
• Socks & Accessories: Unmissable socks and baseball caps decked out in iconic Aries graphics and slogans.
• Shorts & Swimwear: Sporty cuts often spiced up by collaborations or special-edition Aries designs.

Diversity by Section, Size, and Colour – Inclusivity in Aries Products

The Aries brand prides itself on inclusivity. Both women’s and men’s pieces come in a generous range of sizes—from XS all the way up to XXL (and sometimes even beyond). When it comes to color, there’s no holding back: expect everything from timeless black and white to pops of yellow, violet, pink, navy, maroon, green, blue, beige, brown, gray—even wild multicolor creations. In short: whatever your style or mood, there’s an Aries piece waiting for you.

The Influence of Aries Collaborations on Fashion Meets Streetwear

If you’ve noticed Aries everywhere lately, thank their boundary-breaking collaborations. By joining forces with icons across sportswear and lifestyle—from Tommy Hilfiger to Vans, New Balance to Umbro—Aries bridges worlds while bringing something bold and new to every limited release. These partnerships aren’t just about hype; they’re where technical innovation meets jaw-dropping graphic storytelling. No wonder each collab becomes an instant collector’s item.