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Rotate

Number of products: 111
From popular
Section
Size
Colour
Price
-16%
-5% IN A BASKET*
Rotate cotton sweatshirt Sweat Hoodie women's red color hooded smooth 1124731292
Rotate cotton sweatshirt Sweat Hoodie
Current price:
99.90 €
Regular price: 199.90 €
Lowest price in 30 days: 119.90 €
-11%
-5% IN A BASKET*
Rotate dress black color
Rotate dress
Current price:
173.90 €
Regular price: 469.90 €
Lowest price in 30 days: 196.90 €
Rotate wool blend sweater maroon color lightweight 1145652734
Rotate wool blend sweater
219.90 €
Rotate cotton sweatshirt pink color with an application 114425191
Rotate cotton sweatshirt
169.90 €
Rotate t-shirt white color 114787400
Rotate t-shirt
71.99 €
Rotate wool blend jumper beige color lightweight 1143041764
Rotate wool blend jumper
219.90 €
Rotate trousers blue color 1142001603
Rotate trousers
319.90 €
Rotate skirt navy blue color 1141981725
Rotate skirt
239.90 €
Rotate cotton t-shirt blue color 114392184
Rotate cotton t-shirt
71.99 €
Rotate cotton joggers black color smooth 114389100
Rotate cotton joggers
269.90 €
Rotate cotton sweatshirt black color hooded with an application 115084100
Rotate cotton sweatshirt
199.90 €
Rotate cotton sweatshirt maroon color with an application 1143762734
Rotate cotton sweatshirt
169.90 €
Rotate denim jacket blue color 1142011603
Rotate denim jacket
379.90 €
Rotate dress black color 114334100
Rotate dress
299.90 €
Rotate jacket navy blue color 1141971725
Rotate jacket
399.90 €
Rotate wool blend cardigan gray color 1142762344
Rotate wool blend cardigan
359.90 €
Rotate t-shirt black color 114787100
Rotate t-shirt
71.99 €
Rotate woolen jumper beige color lightweight 114309400
Rotate woolen jumper
219.90 €
Rotate dress black color 114330100
Rotate dress
399.90 €
Rotate wool blend jumper maroon color lightweight 1143042734
Rotate wool blend jumper
219.90 €
Rotate cotton sweatshirt black color smooth 114390100
Rotate cotton sweatshirt
239.90 €
Rotate cotton joggers pink color smooth 114378191
Rotate cotton joggers
139.90 €
Rotate cotton sweatshirt maroon color hooded smooth 1143872734
Rotate cotton sweatshirt
219.90 €
Rotate dress black color 114332100
Rotate dress
259.90 €
Rotate cotton sweatshirt blue color with an application 114376184
Rotate cotton sweatshirt
169.90 €
Rotate cotton joggers maroon color smooth 1143882734
Rotate cotton joggers
219.90 €
Rotate wool blend jumper navy blue color 1142781725
Rotate wool blend jumper
239.90 €
Rotate wool blend jumper pink color lightweight 114278191
Rotate wool blend jumper
239.90 €
Rotate cotton jacket beige color 1142831763
Rotate cotton jacket
259.90 €
Rotate cotton trousers beige color 1142981763
Rotate cotton trousers
199.90 €
Rotate jeans 1145953054
Rotate jeans
299.90 €
Rotate wool blend cardigan maroon color 1142762734
Rotate wool blend cardigan
359.90 €
Rotate wool blend jumper black color lightweight 114565100
Rotate wool blend jumper
219.90 €
Rotate dress violet color 1143491429
Rotate dress
239.90 €
Rotate dress black color 114519100
Rotate dress
379.90 €
Rotate wool blend gilet pink color lightweight 114280191
Rotate wool blend gilet
199.90 €
-10%
-10% IN A BASKET*
Rotate skirt silver color 1132072293
Rotate skirt
Current price:
92.90 €
Regular price: 189.90 €
Lowest price in 30 days: 103.90 €
-10%
-10% IN A BASKET*
Rotate dress pink color 1144921011
Rotate dress
Current price:
133.90 €
Regular price: 239.90 €
Lowest price in 30 days: 148.90 €
-10% IN A BASKET*
Rotate silk dress beige color 113958858
Rotate silk dress
399.90 €
-10% IN A BASKET*
Rotate jeans women's 1136062998
Rotate jeans
269.90 €
-5% IN A BASKET*
Rotate blouse women's black color 113599100
Rotate blouse
Current price:
121.90 €
Regular price: 239.90 €
Lowest price in 30 days: 133.90 €
-40%
-5% IN A BASKET*
Rotate blouse Braided women's navy blue color smooth 1128552318
Rotate blouse Braided
Current price:
113.90 €
Regular price: 189.90 €
Lowest price in 30 days: 189.90 €
-5% IN A BASKET*
Rotate top women’s navy blue color 1133791725
Rotate top
Current price:
43.90 €
Regular price: 68.99 €
Lowest price in 30 days: 45.90 €
-5% IN A BASKET*
Rotate cotton skirt blue color 1138592322
Rotate cotton skirt
Current price:
108.90 €
Regular price: 219.90 €
Lowest price in 30 days: 111.90 €
-14%
-5% IN A BASKET*
Rotate woolen jumper Turtleneck women’s black color 113128100
Rotate woolen jumper Turtleneck
Current price:
203.90 €
Regular price: 339.90 €
Lowest price in 30 days: 237.90 €
-15%
-5% IN A BASKET*
Rotate blazer Boucle black color 113908000
Rotate blazer Boucle
Current price:
194.90 €
Regular price: 389.90 €
Lowest price in 30 days: 229.90 €
-15%
-5% IN A BASKET*
Rotate dress Chiffon Ruffle Mini black color 113258000
Rotate dress Chiffon Ruffle Mini
Current price:
194.90 €
Regular price: 389.90 €
Lowest price in 30 days: 229.90 €
-5% IN A BASKET*
Rotate dress black color 113621100
Rotate dress
Current price:
162.90 €
Regular price: 319.90 €
Lowest price in 30 days: 169.90 €
-5% IN A BASKET*
Rotate dress black color 113590100
Rotate dress
Current price:
181.90 €
Regular price: 349.90 €
Lowest price in 30 days: 188.90 €
-22%
-5% IN A BASKET*
Rotate dress Satin Mini Ruffle black color 114054100
Rotate dress Satin Mini Ruffle
Current price:
134.90 €
Regular price: 269.90 €
Lowest price in 30 days: 174.90 €
-22%
-5% IN A BASKET*
Rotate trousers Wide Leg Sequins Pants women's black color 113326100
Rotate trousers Wide Leg Sequins Pants
Current price:
124.90 €
Regular price: 249.90 €
Lowest price in 30 days: 161.90 €
-15%
-5% IN A BASKET*
Rotate wool blend blazer Oversized Sequins Blazer black color 113325100
Rotate wool blend blazer Oversized Sequins Blazer
Current price:
189.90 €
Regular price: 379.90 €
Lowest price in 30 days: 223.90 €
-5% IN A BASKET*
Rotate cotton joggers violet color smooth 1134241813
Rotate cotton joggers
Current price:
72.90 €
Regular price: 139.90 €
Lowest price in 30 days: 75.90 €
-5% IN A BASKET*
Rotate dress 0 black color 1137832293
Rotate dress 0
Current price:
248.90 €
Regular price: 459.90 €
Lowest price in 30 days: 257.90 €
-5% IN A BASKET*
Rotate cotton joggers black color smooth 113450100
Rotate cotton joggers
Current price:
92.90 €
Regular price: 159.90 €
Lowest price in 30 days: 95.90 €
-11%
-5% IN A BASKET*
Rotate cotton shorts High Waist black color smooth 112455100
Rotate cotton shorts High Waist
Current price:
45.90 €
Regular price: 103.99 €
Lowest price in 30 days: 51.90 €
-5% IN A BASKET*
Rotate dress
Rotate dress
Current price:
103.90 €
Regular price: 259.90 €
Lowest price in 30 days: 113.90 €
-16%
-5% IN A BASKET*
Rotate jeans Mix Colored Pants women's 1129641075
Rotate jeans Mix Colored Pants
Current price:
114.90 €
Regular price: 229.90 €
Lowest price in 30 days: 137.90 €
-10% IN A BASKET*
Rotate jeans 0 women's 1140032998
Rotate jeans 0
Current price:
136.90 €
Regular price: 239.90 €
Lowest price in 30 days: 119.90 €
-23%
-5% IN A BASKET*
Rotate skirt Boucle Mini black color 113556000
Rotate skirt Boucle Mini
Current price:
119.90 €
Regular price: 239.90 €
Lowest price in 30 days: 155.90 €
-30%
-10% IN A BASKET*
Rotate woolen jumper Turtleneck women’s gray color 113128039
Rotate woolen jumper Turtleneck
Current price:
237.90 €
Regular price: 339.90 €
Lowest price since launching: 339.90 €
Rotate jumper women’s black color lightweight 113618100
Rotate jumper
229.90 €
Rotate woolen jumper women’s beige color 114443164
Rotate woolen jumper
249.90 €
-10% IN A BASKET*
Rotate coat Fluffy Clasp women’s black color 1140202729
Rotate coat Fluffy Clasp
Current price:
323.90 €
Regular price: 689.90 €
Lowest price in 30 days: 344.90 €
Rotate cotton sweatshirt women's black color hooded with an application 113449100
Rotate cotton sweatshirt
189.90 €
-25% IN A BASKET*
Rotate cotton sweatshirt women's black color with an application 113427100
Rotate cotton sweatshirt
159.90 €
Rotate cashmere blend cardigan black color 114033100
Rotate cashmere blend cardigan
229.90 €
-14%
-5% IN A BASKET*
Rotate trousers Straight Braided women's navy blue color 1128582318
Rotate trousers Straight Braided
Current price:
179.90 €
Regular price: 299.90 €
Lowest price since launching: 209.90 €
-5% IN A BASKET*
Rotate wedding dress beige color 112174857
Rotate wedding dress
Current price:
137.90 €
Regular price: 269.90 €
Lowest price in 30 days: 150.90 €
-21%
-5% IN A BASKET*
Rotate wool blend jacket Boucle Crop black color 113086100
Rotate wool blend jacket Boucle Crop
Current price:
191.90 €
Regular price: 349.90 €
Lowest price since launching: 244.90 €
-5% IN A BASKET*
Rotate jacket Oversized Bomber women's black color 113189100
Rotate jacket Oversized Bomber
Current price:
214.90 €
Regular price: 429.90 €
Lowest price in 30 days: 235.90 €
-15%
-5% IN A BASKET*
Rotate cotton shorts green color smooth
Rotate cotton shorts
Current price:
61.90 €
Regular price: 103.99 €
Lowest price in 30 days: 72.90 €
Rotate cotton t-shirt women’s pink color
Rotate cotton t-shirt
69.90 €
-11%
-5% IN A BASKET*
Rotate dress
Rotate dress
Current price:
119.90 €
Regular price: 299.90 €
Lowest price in 30 days: 134.90 €
-5% IN A BASKET*
Rotate denim shirt Rhinestone Denim Shirt women's gray color 113014D06
Rotate denim shirt Rhinestone Denim Shirt
Current price:
144.90 €
Regular price: 289.90 €
Lowest price in 30 days: 158.90 €
-12%
-5% IN A BASKET*
Rotate t-shirt women’s white color
Rotate t-shirt
Current price:
35.90 €
Regular price: 73.99 €
Lowest price in 30 days: 40.90 €
-10%
-5% IN A BASKET*
Rotate dress white color
Rotate dress
Current price:
105.90 €
Regular price: 279.90 €
Lowest price in 30 days: 117.90 €
-27%
-5% IN A BASKET*
Rotate dress beige color
Rotate dress
Current price:
234.90 €
Regular price: 499.90 €
Lowest price in 30 days: 324.90 €
-13%
-5% IN A BASKET*
Rotate dress red color
Rotate dress
Current price:
112.90 €
Regular price: 269.90 €
Lowest price in 30 days: 129.90 €
-10%
-5% IN A BASKET*
Rotate skirt beige color 113884857
Rotate skirt
Current price:
149.90 €
Regular price: 299.90 €
Lowest price in 30 days: 167.90 €
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Rotate – Scandinavian Partywear Revolution and Fashion Brand Legacy

Rotate is a Copenhagen-based fashion label that's been shaking up the partywear scene since 2018. Founded by Danish tastemakers and former stylists Thora Valdimarsdottir and Jeanette Friis Madsen, Rotate was sparked by a relatable dilemma: even fashion insiders sometimes can’t find the perfect dress. Both women met at the iconic Costume magazine, where their mutual exasperation over the lack of sexy, accessible dresses became the catalyst for their own brand. Their vision? To design head-turning dresses for women who love to stand out, hit the dance floor, and savor every celebration.

When Rotate launched under the historic Birger Christensen Collective—a cornerstone of Copenhagen’s fashion community—it marked a whole new chapter for Scandinavian style. Instead of following the region’s famously minimalist playbook, Rotate burst onto the scene with daring, high-glamour dresses. In just five whirlwind years, the brand has become synonymous with the “sexy Scandinavian party girl,” challenging conventions and making dressing up not only fun but aspirational across the Nordics and beyond.

Fashion History – How Rotate Founders Jeanette and Thora Brought a New Aesthetic

The womenswear brand Rotate didn’t just fill a gap in the wardrobe—it turned heads and changed minds across Scandinavia and further afield. Drawing on their styling chops and creative director experience, Jeanette Madsen and Thora Valdimarsdottir injected a heavy dose of maximalism and playful femininity into modern fashion. Their signature looks—think electrifying colors, bold prints, puffed sleeves, sparkly sequins, and sleek silhouettes—quickly made the rounds on Instagram feeds and became must-haves at Copenhagen Fashion Week.

Unlike traditional heritage labels steeped in decades of history, Rotate’s story is all about fresh ideas and fearless reinvention. Jeanette and Thora’s influencer savvy and global brand connections set the stage for buzz-worthy collaborations—like their sought-after collection with H&M—helping Rotate carve out a new identity for partywear in today’s ever-evolving retail universe.

Fashion Brand Evolution – From Party Dresses to Everyday Icons

What started as a focused occasionwear line—just seven dresses in its debut drop—quickly morphed to keep pace with shifting trends. When parties went on pause during the pandemic, Rotate pivoted seamlessly into casual womenswear. Enter Rotate Sunday, which launched in December 2020: a cozy collection of logo tracksuits, oversized shirts, laid-back tops, and relaxed trousers that delivered comfort without sacrificing style or signature flair.

As festivities made their comeback, so did Rotate’s knack for celebration—with an added twist. Spring 2022 saw the debut of Rotate Wedding, featuring eye-catching bridal gowns alongside chic bridesmaid and guest dresses. This launch brought an early dream of the founders to life, once again proving their knack for designing unforgettable pieces for life’s most memorable moments.

Sustainability in Fashion – Ethical Practices at Rotate Birger Christensen

Rotate doesn’t just turn heads with its designs—it stands out for its commitment to doing business responsibly. Sustainability has been woven into the brand’s DNA from day one. The team is constantly rethinking materials, production methods, and transparency, striving to raise the bar with every new collection. As part of the Birger Christensen family, Rotate shares core values around environmental consciousness and ethical practices—an approach that resonates more than ever with today’s discerning shoppers.

Fashion Collaborations and Global Expansion – The Rise of Rotate Flagship Stores

Rotate’s influence stretches well beyond Denmark’s borders. With stockists spanning over 40 countries and prominent placement at 450+ retailers—including Net-A-Porter, Mytheresa, Printemps, and Lane Crawford—the brand has cemented its status among new-wave international luxury labels. Pop-up experiences around the globe and plans for dedicated flagship stores point to even bigger ambitions ahead in this competitive fashion playground.

Rotate Product Variety – Contemporary Womenswear That Defines Party Girl Style

Rotate’s product lineup is anything but one-note. While the heart of the brand still beats for statement party dresses—ranging from daring minis to graceful maxis—the collection now spans:

  • Dresses: Show-stopping party styles (mini, midi, maxi), flirty ruffled chiffon numbers, mesh details, sparkling sequin creations, lush satin finishes.
  • Tops & Blouses: Cropped pieces, attention-grabbing blouses with lace or braided accents, standout puff sleeves.
  • Sweaters & Outerwear: Knitted jumpers with distinctive collars, oversized bombers, chic boucle blazers perfect for layering.
  • Loungewear: Tracksuits, sweatshirts, and joggers—the stars of the beloved Rotate Sunday collection.
  • Denim & Bottoms: Effortlessly cool wide-leg jeans, denim skirts, versatile trousers designed for everyday life.
  • Accessories: Playful hats and balaclavas that tie together any ready-to-wear look.

Diversity in Fashion – Sizes, Colors & Inclusive Design at Rotate Store

The rotate flagship store experience is all about inclusivity. Offering a size range from XS right up to plus sizes means there’s something for every body type. The color palette covers everything from timeless black-and-white to punchy pinks, bold reds, shimmering silvers, and lively multicolor prints—balancing on-trend statements with enduring classics. Whether you’re after an office-ready blouse or a show-stopping evening dress, Rotate’s thoughtful designs are ready for any occasion life throws your way.

This holistic approach cements fashion brand rotate as a must-shop label for anyone craving affordable luxury with a distinctly Scandinavian twist—a tribute to founders Thora Valdimarsdottir and Jeanette Madsen’s creative vision. They continue to set trends around the world while holding tight to their ethical roots and commitment to standout design.