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Rotate

Number of products: 109
From popular
Section
Size
Colour
Price
-25%
Rotate cotton sweatshirt Sweat Hoodie women's red color hooded smooth 1124731292
Rotate cotton sweatshirt Sweat Hoodie
Current price:
119.90 €
Regular price: 199.90 €
Lowest price since launching: 159.90 €
-50%
Rotate dress black color
Rotate dress
Current price:
234.90 €
Regular price: 469.90 €
Lowest price in 30 days: 469.90 €
Rotate cotton longsleeve top white color 111441400
Rotate cotton longsleeve top
129.90 €
Rotate dress pink color 1144921011
Rotate dress
239.90 €
Rotate jeans women's 1136062998
Rotate jeans
269.90 €
-25%
Rotate blouse women's black color 113599100
Rotate blouse
Current price:
177.90 €
Regular price: 239.90 €
Lowest price in 30 days: 239.90 €
-40%
Rotate blouse Braided women's navy blue color smooth 1128552318
Rotate blouse Braided
Current price:
113.90 €
Regular price: 189.90 €
Lowest price in 30 days: 189.90 €
-24%
Rotate top women’s navy blue color 1133791725
Rotate top
Current price:
51.90 €
Regular price: 68.99 €
Lowest price in 30 days: 68.99 €
-20%
Rotate sweater black color 1133771745
Rotate sweater
Current price:
189.90 €
Regular price: 239.90 €
Lowest price in 30 days: 239.90 €
-25%
Rotate cotton skirt blue color 1138592322
Rotate cotton skirt
Current price:
164.90 €
Regular price: 219.90 €
Lowest price in 30 days: 219.90 €
-30%
Rotate woolen jumper Turtleneck women’s black color 113128100
Rotate woolen jumper Turtleneck
Current price:
237.90 €
Regular price: 339.90 €
Lowest price since launching: 339.90 €
-30%
Rotate blazer Boucle black color 113908000
Rotate blazer Boucle
Current price:
272.90 €
Regular price: 389.90 €
Lowest price in 30 days: 389.90 €
-30%
Rotate dress Chiffon Ruffle Mini black color 113258000
Rotate dress Chiffon Ruffle Mini
Current price:
272.90 €
Regular price: 389.90 €
Lowest price in 30 days: 389.90 €
-25%
Rotate dress black color 113621100
Rotate dress
Current price:
236.90 €
Regular price: 319.90 €
Lowest price in 30 days: 319.90 €
-26%
Rotate dress black color 113590100
Rotate dress
Current price:
258.90 €
Regular price: 349.90 €
Lowest price in 30 days: 349.90 €
-30%
Rotate cotton baseball cap brown color smooth 113432578
Rotate cotton baseball cap
Current price:
41.90 €
Regular price: 59.99 €
Lowest price in 30 days: 59.99 €
-30%
Rotate dress Satin Mini Ruffle black color 114054100
Rotate dress Satin Mini Ruffle
Current price:
188.90 €
Regular price: 269.90 €
Lowest price in 30 days: 269.90 €
-30%
Rotate wool blend blazer Oversized Sequins Blazer black color 113325100
Rotate wool blend blazer Oversized Sequins Blazer
Current price:
265.90 €
Regular price: 379.90 €
Lowest price in 30 days: 379.90 €
-30%
Rotate trousers Wide Leg Sequins Pants women's black color 113326100
Rotate trousers Wide Leg Sequins Pants
Current price:
174.90 €
Regular price: 249.90 €
Lowest price in 30 days: 249.90 €
-50%
Rotate wool balaclava Knit Balaclava black color 1134341745
Rotate wool balaclava Knit Balaclava
Current price:
33.90 €
Regular price: 68.99 €
Lowest price in 30 days: 68.99 €
-25%
Rotate cotton joggers violet color smooth 1134241813
Rotate cotton joggers
Current price:
103.90 €
Regular price: 139.90 €
Lowest price in 30 days: 139.90 €
-26%
Rotate dress 0 black color 1137832293
Rotate dress 0
Current price:
339.90 €
Regular price: 459.90 €
Lowest price in 30 days: 459.90 €
-26%
Rotate cotton joggers black color smooth 113450100
Rotate cotton joggers
Current price:
117.90 €
Regular price: 159.90 €
Lowest price in 30 days: 159.90 €
Rotate cotton shorts High Waist black color smooth 112455100
Rotate cotton shorts High Waist
Current price:
61.90 €
Regular price: 103.99 €
Lowest price in 30 days: 67.90 €
Rotate dress
Rotate dress
Current price:
142.90 €
Regular price: 259.90 €
Lowest price in 30 days: 155.90 €
Rotate jeans Mix Colored Pants women's 1129641075
Rotate jeans Mix Colored Pants
Current price:
137.90 €
Regular price: 229.90 €
Lowest price in 30 days: 148.90 €
Rotate denim jacket Oversized Patchwork Jacket women's blue color 1128221603
Rotate denim jacket Oversized Patchwork Jacket
Current price:
163.90 €
Regular price: 309.90 €
Lowest price in 30 days: 169.90 €
-25%
Rotate jeans 0 women's 1140032998
Rotate jeans 0
Current price:
177.90 €
Regular price: 239.90 €
Lowest price in 30 days: 239.90 €
UP TO -20 % OFF*
Rotate woolen jumper Knitted Logo women’s gray color 1137491789
Rotate woolen jumper Knitted Logo
299.90 €
-30%
Rotate skirt Boucle Mini black color 113556000
Rotate skirt Boucle Mini
Current price:
167.90 €
Regular price: 239.90 €
Lowest price in 30 days: 239.90 €
-30%
Rotate woolen jumper Turtleneck women’s gray color 113128039
Rotate woolen jumper Turtleneck
Current price:
237.90 €
Regular price: 339.90 €
Lowest price since launching: 339.90 €
-30%
Rotate dress Two Layer Midi black color 113494100
Rotate dress Two Layer Midi
Current price:
223.90 €
Regular price: 319.90 €
Lowest price in 30 days: 319.90 €
-22%
Rotate jumper women’s black color lightweight 113618100
Rotate jumper
Current price:
178.90 €
Regular price: 229.90 €
Lowest price in 30 days: 229.90 €
-20%
Rotate woolen jumper women’s beige color 114443164
Rotate woolen jumper
Current price:
231.90 €
Regular price: 289.90 €
Lowest price in 30 days: 289.90 €
-50%
Rotate coat Fluffy Clasp women’s black color 1140202729
Rotate coat Fluffy Clasp
Current price:
344.90 €
Regular price: 689.90 €
Lowest price in 30 days: 689.90 €
-25%
Rotate cotton sweatshirt women's black color hooded with an application 113449100
Rotate cotton sweatshirt
Current price:
141.90 €
Regular price: 189.90 €
Lowest price in 30 days: 189.90 €
-30%
Rotate woolen cardigan Knit Cropped black color 114016100
Rotate woolen cardigan Knit Cropped
Current price:
237.90 €
Regular price: 339.90 €
Lowest price in 30 days: 339.90 €
-30%
Rotate cotton longsleeve top white color 113656400
Rotate cotton longsleeve top
Current price:
69.90 €
Regular price: 99.90 €
Lowest price in 30 days: 99.90 €
-20%
Rotate sweater beige color 1133772313
Rotate sweater
Current price:
189.90 €
Regular price: 239.90 €
Lowest price in 30 days: 239.90 €
-15%
Rotate cotton sweatshirt women's black color with an application 113427100
Rotate cotton sweatshirt
Current price:
135.90 €
Regular price: 159.90 €
Lowest price in 30 days: 159.90 €
-20%
Rotate woolen jumper 0 women’s gray color 114129546
Rotate woolen jumper 0
Current price:
239.90 €
Regular price: 299.90 €
Lowest price in 30 days: 299.90 €
-21%
Rotate cashmere blend cardigan black color 114033100
Rotate cashmere blend cardigan
Current price:
212.90 €
Regular price: 269.90 €
Lowest price in 30 days: 269.90 €
Rotate denim shirt Rhinestone Denim women's blue color relaxed 1126401468
Rotate denim shirt Rhinestone Denim
Current price:
186.90 €
Regular price: 339.90 €
Lowest price in 30 days: 203.90 €
-14%
Rotate trousers Straight Braided women's navy blue color 1128582318
Rotate trousers Straight Braided
Current price:
179.90 €
Regular price: 299.90 €
Lowest price since launching: 209.90 €
-20%
Rotate woolen jumper Light Knit Logo women’s beige color 1128671876
Rotate woolen jumper Light Knit Logo
Current price:
173.90 €
Regular price: 219.90 €
Lowest price in 30 days: 219.90 €
Rotate dress Off Shoulder Dress black color 113026100
Rotate dress Off Shoulder Dress
Current price:
112.90 €
Regular price: 179.90 €
Lowest price in 30 days: 117.90 €
Rotate wedding dress beige color 112174857
Rotate wedding dress
269.90 €
Rotate blouse Lace Puff Sleeve Top women's black color smooth 112727100
Rotate blouse Lace Puff Sleeve Top
Current price:
118.90 €
Regular price: 219.90 €
Lowest price since launching: 127.90 €
-30%
Rotate jumper Lace Collar Knit women’s beige color 113212269
Rotate jumper Lace Collar Knit
Current price:
153.90 €
Regular price: 219.90 €
Lowest price since launching: 219.90 €
-21%
Rotate wool blend jacket Boucle Crop black color 113086100
Rotate wool blend jacket Boucle Crop
Current price:
191.90 €
Regular price: 349.90 €
Lowest price since launching: 244.90 €
-21%
Rotate jacket Oversized Bomber women's black color 113189100
Rotate jacket Oversized Bomber
Current price:
235.90 €
Regular price: 429.90 €
Lowest price since launching: 300.90 €
-14%
Rotate cotton shirt Oversized women's pink color relaxed 1127141011
Rotate cotton shirt Oversized
Current price:
101.90 €
Regular price: 169.90 €
Lowest price since launching: 118.90 €
Rotate denim shorts Rhinestone Denim women's blue color 1126391468
Rotate denim shorts Rhinestone Denim
Current price:
113.90 €
Regular price: 189.90 €
Lowest price in 30 days: 122.90 €
Rotate denim dress Rhinestone Denim blue color 1126361468
Rotate denim dress Rhinestone Denim
Current price:
125.90 €
Regular price: 209.90 €
Lowest price in 30 days: 135.90 €
-29%
Rotate cotton shorts green color smooth
Rotate cotton shorts
Current price:
72.90 €
Regular price: 103.99 €
Lowest price in 30 days: 103.99 €
-27%
Rotate cotton trousers blue color
Rotate cotton trousers
Current price:
71.90 €
Regular price: 179.90 €
Lowest price in 30 days: 98.90 €
Rotate denim shirt Rhinestone Denim Shirt women's gray color 113014D06
Rotate denim shirt Rhinestone Denim Shirt
Current price:
158.90 €
Regular price: 289.90 €
Lowest price in 30 days: 173.90 €
-29%
Rotate t-shirt women’s white color
Rotate t-shirt
Current price:
51.90 €
Regular price: 73.99 €
Lowest price in 30 days: 73.99 €
-10%
Rotate dress white color
Rotate dress
Current price:
117.90 €
Regular price: 279.90 €
Lowest price in 30 days: 131.90 €
-27%
Rotate dress beige color
Rotate dress
Current price:
234.90 €
Regular price: 499.90 €
Lowest price in 30 days: 324.90 €
-13%
Rotate dress red color
Rotate dress
Current price:
112.90 €
Regular price: 269.90 €
Lowest price in 30 days: 129.90 €
Rotate skirt beige color 113884857
Rotate skirt
299.90 €
Rotate blouse women's black color smooth 114108100
Rotate blouse
189.90 €
Rotate skirt black color 114264100
Rotate skirt
189.90 €
Rotate trousers women's gray color smooth 1133693024
Rotate trousers
159.90 €
Rotate cotton shirt women's white color relaxed 114494400
Rotate cotton shirt
279.90 €
Rotate blazer women’s beige color 113885857
Rotate blazer
439.90 €
Rotate dress gray color 113710800
Rotate dress
269.90 €
Rotate dress beige color 113781857
Rotate dress
489.90 €
Rotate dress black color 114492100
Rotate dress
239.90 €
Rotate shorts women's white color smooth 113828400
Rotate shorts
109.90 €
Rotate dress beige color 113881857
Rotate dress
359.90 €
Rotate dress beige color 113910857
Rotate dress
399.90 €
Rotate dress beige color 113904857
Rotate dress
379.90 €
Rotate silk dress beige color 113955858
Rotate silk dress
439.90 €
Rotate skirt pink color 1137841011
Rotate skirt
219.90 €
Rotate dress maroon color 1132702197
Rotate dress
229.90 €
Rotate skirt beige color 113737800
Rotate skirt
199.90 €

Rotate – Scandinavian Partywear Revolution and Fashion Brand Legacy

Rotate is a Copenhagen-based fashion label that's been shaking up the partywear scene since 2018. Founded by Danish tastemakers and former stylists Thora Valdimarsdottir and Jeanette Friis Madsen, Rotate was sparked by a relatable dilemma: even fashion insiders sometimes can’t find the perfect dress. Both women met at the iconic Costume magazine, where their mutual exasperation over the lack of sexy, accessible dresses became the catalyst for their own brand. Their vision? To design head-turning dresses for women who love to stand out, hit the dance floor, and savor every celebration.

When Rotate launched under the historic Birger Christensen Collective—a cornerstone of Copenhagen’s fashion community—it marked a whole new chapter for Scandinavian style. Instead of following the region’s famously minimalist playbook, Rotate burst onto the scene with daring, high-glamour dresses. In just five whirlwind years, the brand has become synonymous with the “sexy Scandinavian party girl,” challenging conventions and making dressing up not only fun but aspirational across the Nordics and beyond.

Fashion History – How Rotate Founders Jeanette and Thora Brought a New Aesthetic

The womenswear brand Rotate didn’t just fill a gap in the wardrobe—it turned heads and changed minds across Scandinavia and further afield. Drawing on their styling chops and creative director experience, Jeanette Madsen and Thora Valdimarsdottir injected a heavy dose of maximalism and playful femininity into modern fashion. Their signature looks—think electrifying colors, bold prints, puffed sleeves, sparkly sequins, and sleek silhouettes—quickly made the rounds on Instagram feeds and became must-haves at Copenhagen Fashion Week.

Unlike traditional heritage labels steeped in decades of history, Rotate’s story is all about fresh ideas and fearless reinvention. Jeanette and Thora’s influencer savvy and global brand connections set the stage for buzz-worthy collaborations—like their sought-after collection with H&M—helping Rotate carve out a new identity for partywear in today’s ever-evolving retail universe.

Fashion Brand Evolution – From Party Dresses to Everyday Icons

What started as a focused occasionwear line—just seven dresses in its debut drop—quickly morphed to keep pace with shifting trends. When parties went on pause during the pandemic, Rotate pivoted seamlessly into casual womenswear. Enter Rotate Sunday, which launched in December 2020: a cozy collection of logo tracksuits, oversized shirts, laid-back tops, and relaxed trousers that delivered comfort without sacrificing style or signature flair.

As festivities made their comeback, so did Rotate’s knack for celebration—with an added twist. Spring 2022 saw the debut of Rotate Wedding, featuring eye-catching bridal gowns alongside chic bridesmaid and guest dresses. This launch brought an early dream of the founders to life, once again proving their knack for designing unforgettable pieces for life’s most memorable moments.

Sustainability in Fashion – Ethical Practices at Rotate Birger Christensen

Rotate doesn’t just turn heads with its designs—it stands out for its commitment to doing business responsibly. Sustainability has been woven into the brand’s DNA from day one. The team is constantly rethinking materials, production methods, and transparency, striving to raise the bar with every new collection. As part of the Birger Christensen family, Rotate shares core values around environmental consciousness and ethical practices—an approach that resonates more than ever with today’s discerning shoppers.

Fashion Collaborations and Global Expansion – The Rise of Rotate Flagship Stores

Rotate’s influence stretches well beyond Denmark’s borders. With stockists spanning over 40 countries and prominent placement at 450+ retailers—including Net-A-Porter, Mytheresa, Printemps, and Lane Crawford—the brand has cemented its status among new-wave international luxury labels. Pop-up experiences around the globe and plans for dedicated flagship stores point to even bigger ambitions ahead in this competitive fashion playground.

Rotate Product Variety – Contemporary Womenswear That Defines Party Girl Style

Rotate’s product lineup is anything but one-note. While the heart of the brand still beats for statement party dresses—ranging from daring minis to graceful maxis—the collection now spans:

  • Dresses: Show-stopping party styles (mini, midi, maxi), flirty ruffled chiffon numbers, mesh details, sparkling sequin creations, lush satin finishes.
  • Tops & Blouses: Cropped pieces, attention-grabbing blouses with lace or braided accents, standout puff sleeves.
  • Sweaters & Outerwear: Knitted jumpers with distinctive collars, oversized bombers, chic boucle blazers perfect for layering.
  • Loungewear: Tracksuits, sweatshirts, and joggers—the stars of the beloved Rotate Sunday collection.
  • Denim & Bottoms: Effortlessly cool wide-leg jeans, denim skirts, versatile trousers designed for everyday life.
  • Accessories: Playful hats and balaclavas that tie together any ready-to-wear look.

Diversity in Fashion – Sizes, Colors & Inclusive Design at Rotate Store

The rotate flagship store experience is all about inclusivity. Offering a size range from XS right up to plus sizes means there’s something for every body type. The color palette covers everything from timeless black-and-white to punchy pinks, bold reds, shimmering silvers, and lively multicolor prints—balancing on-trend statements with enduring classics. Whether you’re after an office-ready blouse or a show-stopping evening dress, Rotate’s thoughtful designs are ready for any occasion life throws your way.

This holistic approach cements fashion brand rotate as a must-shop label for anyone craving affordable luxury with a distinctly Scandinavian twist—a tribute to founders Thora Valdimarsdottir and Jeanette Madsen’s creative vision. They continue to set trends around the world while holding tight to their ethical roots and commitment to standout design.