Fiorucci
Number of products: 194
Fiorucci – the Italian Fashion Label That Defined Joy, Rebellion, and Style
In 1967, Elio Fiorucci did something Milan didn’t see coming. He opened this wild, bright space that didn’t feel like a shop at all – more like a party that never ended. The ambiance was defined by art prints on walls, the sound of disco, and fashionable crowds reminiscent of Swinging London. He, too, experienced the vibrant chaos and returned wanting to give Italy the same spirit. That’s how this Italian fashion label began, playful, bold, and not afraid to be loud.
Fiorucci wasn't chasing perfection; it was about the feeling. A lifestyle brand before anyone called it that. Pop-art colors, glitter, laughter, and total maximalist sensibilities turned his first concept store into something legendary. Suddenly, Milan loosened up; it started acting like a fashion capital that loved to have fun.
A Global Influence
Elio had this radar for cool. He’d spot underground trends before they had names. He flew from Carnaby Street to New York City, picking up ideas and people along the way. His NY store became the “daytime Studio 54,” filled with Andy Warhol, dancers, designers, and anyone chasing freedom. It wasn’t polished, it was alive. Fiorucci practically invented streetwear without realizing it. The brand’s mix of sparkle, art, and eclectic design shaped the globalisation of fashion, bringing 1970s fashion to life with glamorous style that still feels modern.
Iconic Style & Products
If you’ve seen the Two Angels logo, you’ll remember it forever, two cherubs borrowed from a Victorian postcard, now one of fashion’s most loved symbols. Fiorucci’s graphic logos, T-shirts, and stretchy jeans set trends that never really went away. Angel-print jeans, cropped sweatshirts, bags, and shiny accessories still carry that signature wink. Even the early designer jeans had a kind of magic, wearable confidence, stitched with joy.
Then and Now
Today, Fiorucci still moves with that same rebellious spirit. Under Creative Director Francesca Murri, who’s worked at Versace and Gucci, the brand revival blends nostalgia with a contemporary vision that feels right now. Honest, fearless, a little messy, that’s Fiorucci.