Kenzo

Kenzo is a French fashion brand founded in 1970 by Kenzo Takada. The company’s headquarters are present in Paris, France and its high end fashion products are famous because of their blend of European and Japanese styles. After gaining popularity in the 1990’s the brand expanded its presence to different parts of the globe, creating standout designs that appealed to a diverse audience. 

A look at the history of the Kenzo brand

Kenzo Takada started his fashion designing journey by moving to Paris in 1964. He initially worked on his sketching skills while trying to settle in France. As Kenzo gained more command over his fashion designing abilities, he was employed by multiple departmental stores and textile companies. Some of his earlier designs were also accepted by renowned fashion designers like Louis Feraud.

During 1970, Kenzo gained control of a neglected antique clothing store and started renovating it by painting it without anyone else’s help. After that, he sewed together a few of his designs and took them to multiple fashion magazines which helped get some eyes on his work. Soon after, multiple boutiques invited Kenzo to showcase his designs to Parisians, giving him even more exposure.

With his name gaining a great deal of popularity among fashion lovers, Kenzo decided to open a boutique called Jungle Jap. People flocked to this boutique because of its masterfully designed striped dungarees, smock tent dresses, casual clothes, etc. The designer experienced huge international success, showcasing his work in different locations, including Zurich, Tokyo and New York and became immensely popular, so much so, that he renamed Jungle Jap to just “Kenzo.”

Kenzo store – making a mark in the global fashion scene

While Kenzo was purchased by Louis Vuitton Moet Hennessy in 1993, Kenzo Takada was still the company’s creative director, creating a multitude of designs for the brand before departing. While the Japanese designer is not part of the company anymore, his influence and style are still very much present in the company’s clothes, handbags and other accessories. 

This company’s implementation of Japanese aesthetics in street and formal wear are hugely appreciated by fashion lovers, who always look forward to the latest releases. 

A nature inspired fashion brand

One thing that makes Kenzo a unique fashion label is its nature inspired collections. The company doesn’t make any compromises on its philosophy and values, a trait that has made it popular among nature loving fashionistas. 

In 2019, the company’s creative director Felipe Oliviera Baptista worked out a collaboration with the World Wildlife Fund, which lead to the creation of essential garments, t-shirts and hoodies made out of organic cotton with Kenzo’s tiger printed on them. The WWF received $10 from every purchase people made from the collection.

Comfort without compromising on style

Kenzo’s contemporary clothing collection, which includes coats, jackets and cotton T-shirts for men and women are as comfortable as they come without compromising on style. Their urban influenced styles are a pleasant sight to behold and are available in a wide range of colors - including the Kenzo online store.