Rotate

Rotate is a Danish fashion label by Birger Christensen, started in collaboration with Thora Valdimarsdottir and Jeannette Madsen. This Copenhagen based brand caught the attention of fashion enthusiasts from all over the world for its showy mini-dresses, denim jackets, jeans and plenty more. Thora and Jeanette, the company’s founders often contemplated about the things that they would wish to add in their wardrobe and came up with Rotate as a response to these musings. The brand’s collections are available in over forty countries at official Rotate stores or leading retailers. 

Brief look at the history of the Rotate brand

Rotate’s founder’s Thora and Jeanette met four years before the brand was founded when they were working for Costume Magazines. The two had often thought about starting a fashion brand and would muse about it quite regularly. They would discuss different ideas in great length when one of them eventually struck gold. 

The brand was called “Rotate” because of how people tend to wear some clothes from their wardrobe over and over. Sure, some items from the wardrobe may be fashionable one season but lose their charm the next but there are some clothes that always stay. That is the essence of what this brand is all about. 

Most pieces from this company’s collections are quite feminine with high necks and puff sleeves. You will also find embellished blazers, maxi dresses, along with silk jumpsuits, ideal for parties and date nights. 

A brand that embraces femininity

One thing that makes Rotate a standout from tons of other similar brands is its emphasis on femininity. The company’s first collection, in particular, showcased how it embraced the female body by releasing wild pink paces along with statement shoulders. Rotate’s designers are always hard at work looking for inspiration to make their dresses standout. 

The disco scene from the 70s is a strong influence behind the style choices, such as the textured fabrics, wrap shapes and deep V necklines. A quick glance at this label’s collection shows how unique and carefully crafted every piece is. 

More than just clothing

While Rotate made its mark because of its clothing collections, the company expanded its offerings by providing footwear and accessories as well. You can find these eye-catching items in any Rotate online store with ease. 

Making a mark in women’s fashion

Rotate focuses on creating trend-forward, vibrant pieces that blend minimalism and Scandinavian design to perfection. The company uses premium grade fabric for all of its products, a big reason behind their durability and high quality. 

This Scandinavian brand’s bold approach towards women’s fashion is a big reason why it is a global success, with more people adding its unique collections to their wardrobes.