424

424 – Avant-Garde Fashion Rooted in Los Angeles Streetwear

424 isn’t just a brand—it’s where the gritty pulse of Los Angeles streetwear meets the daring edge of high fashion. Founded in 2015 by Guillermo Andrade, a creative powerhouse with Guatemalan heritage, this luxury streetwear brand was born right on Fairfax Avenue—a legendary stretch in LA’s vibrant fashion community. Andrade’s own story, from Guatemala to the heart of LA, is woven into every piece he creates, celebrating community representation and blending global cultural influences in each collection.

The rise of 424 is really the rise of Andrade himself. Without formal fashion school credentials, designer Guillermo Andrade trusted his gut and poured emotion into designs that spark a genuine reaction—clothes that “make you feel something.” His journey started with crafting limited-edition jewelry and accessories like Sneaker Crowns, hinting early on at his flair for hands-on design. What began as an in-house experiment at the iconic FourTwoFour on Fairfax store—a mecca for style hunters seeking fresh streetwear and high fashion—soon launched Andrade onto the world stage.

Guillermo Andrade’s Vision – Fashion Storytelling Through Identity and Community

The birth of the label wasn’t just good timing; it was a response to a moment when street culture and high fashion started to blur their lines. For Andrade, fashion goes way beyond fabric and seams—it’s about telling stories, building fashion identity, and creating an emotional connection between what you wear and who you are. Drawing on his formative years in Guatemala, where community was everything, and the dynamic urban energy of LA, he crafts collections that feel both comfortingly familiar and thrillingly new.

This philosophy shows up in every garment. Andrade is hands-on: painting by hand, experimenting with creative techniques, and ensuring each item feels as one-of-a-kind as its owner. This spirit of individuality is baked into the brand’s DNA. Thanks to this unique approach, 424 has made waves in Paris, earning spots on runways at Paris Fashion Week and CIFF fashion fairs—firmly securing its reputation as one of fashion’s most forward-thinking labels.

Fashion Evolution and Celebrity Endorsements – From Fairfax To Paris Fashion Week

424’s rapid ascent is written in its growing legion of fans and global acclaim. Early on, the label caught the attention of music legends like Kendrick Lamar, A$AP Rocky, The Weeknd, and Wiz Khalifa—living proof that it resonates just as much with streetwear devotees as with high-fashion insiders. Blockbuster collabs with brands like Adidas, plus suiting Arsenal Football Club in formalwear, have only brightened its spotlight worldwide.

Still, Andrade never lets go of his roots. He credits his ongoing fashion evolution to “learning on the go” under what he playfully calls the “hype microscope”—that intense mix of scrutiny and excitement reserved for standout independent brands. With new resources at his fingertips—think custom fabrics, Italian-crafted suits and shoes, and cohesive seasonal themes—he keeps pushing boundaries. The flagship shop on Melrose Place is more than a store; it’s a curated destination that perfectly channels the brand’s avant-garde ethos.

424 Product Range – High-Quality Materials and Urban Aesthetics for Fashion-Forward Individuals

424’s lineup is a love letter to luxury streetwear—and to those who demand bold design without skimping on comfort or quality. Each category is carefully crafted for people who want their clothes to make a statement. Only the best materials make the cut: from plush wools and soft cottons to buttery leathers, every piece carries that unmistakable elevated touch.

• Tops: Think sweatshirts, t-shirts, shirts, jumpers, and cardigans—all merging easygoing silhouettes with eye-catching details.
• Outerwear: Denim jackets, wool coats, bomber jackets, and layering pieces designed for maximum urban impact.
• Trousers & Jeans: Whether you’re after straight-leg wool trousers or prefer baggy denim vibes, there’s a fit for every style personality.
• Shoes: From polished leather derbies to next-level sneakers and city-ready footwear—each pair crafted down to the last stitch.
• Accessories: Baseball caps, beanies, and all the essentials you need to finish your look—with branding that whispers (or sometimes shouts) confidence.

Diversity in Design – Section, Size, Colour in 424 Collections

The brand walks the talk on inclusivity—offering accessories in ONE size alongside men’s apparel ranging from M to XXL and shoes in an array of European sizes. The color story is just as versatile: timeless black and navy mingle with pops of red or turquoise, giving everyone a way to express their own style signature.

424 continues to break away from the pack by fusing avant-garde creativity with everyday urban luxury—a living tribute to Guillermo Andrade’s vision of modern street culture, reimagined for style lovers around the globe.