BRIKO

Briko – Italian Heritage Meets Performance Innovation

Nestled between the dramatic peaks of Mount Rosa and the shimmering waters of Lake Maggiore, Briko sprang to life in 1985, founded by the visionary Alberto Brignone. From day one, Brignone poured his passion into developing specialized ski wax for Italy’s national ski team, crafting formulas that could stand up to the rigors of world-class competition. That obsession with technical perfection quickly set Briko apart—not just as a name in sports, but as a transformative force in the Italian fashion industry. The result? A bold new chapter in the world of luxury sportswear.

Briko’s story is one of constant evolution—always chasing the next level of performance and safety. Right from the outset, Briko wove together pure 100% Italian design with state-of-the-art technology. This unique blend resonated with both elite athletes and design aficionados. What began with game-changing ski waxes—used exclusively by Italy’s top alpine skiers—soon expanded into a full suite of ski goggles, helmets, and performance apparel. Today, that same spirit of innovation and Italian flair remains at the heart of Briko’s reputation as a luxurious fashion brand.

Icons, Athletes, and Evolution – Briko in World Sport

Briko’s meteoric rise wasn’t fueled by technology alone—it was supercharged by partnerships with legendary champions. Think Alberto Tomba, Bjorn Daehlie, Lindsey Vonn, and cycling giants like Marco Pantani and Tony Rominger. These icons didn’t just wear Briko gear on their way to greatness; they helped shape it. Together, they turned real-world insights into breakthrough designs—like the iconic Thrama lenses and revolutionary helmet technologies—that set new standards across sport.

This relentless drive for progress hit a new gear in 2009 with the launch of the Briko Lab. Here, the magic happens: engineers, designers, and athletes come together to develop initiatives like Safety, Kare, and Style. Every product born in the Lab carries Briko’s racing heritage and unmistakable Italian fashion sense. It’s a melting pot where the worlds of high fashion, cutting-edge tech, and top-tier athletics blend into something truly special.

The Modern Era – BasicNet and Global Reach

The Briko story took another leap forward when BasicNet stepped in as exclusive license holder in 2016—and sealed the deal by acquiring the brand outright in 2017. With this powerhouse partnership, Briko’s reach exploded to more than 60 countries worldwide, shining bright among leading Italian fashion brands. Today, the Scuderia flame burns strong in Milan, where Briko stands true to its roots: relentless innovation, uncompromising safety, and that signature dash of Italian style you can spot from a mile away.

Innovation and Distinction – Briko’s Signature Approach

If there’s one thing that defines Briko, it’s a downright obsession with pushing the limits of technology. The journey has been packed with milestones—from unleashing the trailblazing KASKO cycling helmet back in 1992 to rolling out the game-changing Forerunner ski helmet in 2000. Along the way, Briko has introduced standout features like Zygo tech masks, Sharp Lite lenses, and tricomposite fibre helmets. All these innovations prove that for Briko, dazzling performance goes hand-in-hand with head-turning design—qualities that make them a true standout among luxury fashion houses.

The brand’s collections are as functional as they are striking—perfect for anyone who treats sport as both adventure and lifestyle. Whether you’re carving down alpine slopes or conquering winding mountain passes, Briko is your emblem of evolved Italian fashion: where technical mastery meets sophisticated design.

Briko Product Universe – Diversity Across Ski and Cycling Gear

Dive into Briko’s extensive lineup—carefully crafted for both men and women:

• Ski helmets: Built with next-generation composite materials to deliver maximum protection without skimping on comfort or style.
• Ski goggles: Featuring advanced optics such as Thrama or Sharp Lite lenses for crystal-clear vision, whatever Mother Nature throws your way.
• Cycling helmets: Sleek, aerodynamic shapes focused on light weight, airflow, and first-class head protection.
• Sunglasses & eyewear: Fashion-forward frames paired with high-performance lenses—just as suited for epic rides as they are for daily life.
• Technical clothing: Signature ranges like the Katana collection or Beitostolen Nordic line offer tailored solutions for road warriors, mountain bikers, or Nordic skiers who demand both perfect fit and peak function.
• Accessories: From gloves to headwear, every piece is engineered for comfort, lasting durability, and unmistakable flair.

Diversity in Design – Sizes, Sections & Colours Across Briko Collections

You’ll find inclusivity woven throughout Briko’s lineup—with dedicated sections for men and women alongside a spectrum of bold blues, sophisticated greys, vibrant greens, and more. The sizing? Thoughtfully designed to suit everyone from weekend warriors to seasoned pros. Each item reflects modern Italian style: sharp silhouettes, smart materials, and a seamless blend of tradition with forward-thinking trends—all hallmarks of today’s luxury menswear.

Pushing Boundaries – The Ongoing Legacy of Briko

The Briko journey is far from over. Through adventures like the Briko Squadra Corse, which unites passionate cyclists under one banner; through ever-evolving collaborations with global athletes; and through an unwavering drive to challenge what a luxury fashion house can achieve in high-performance sports gear—Briko keeps resetting the bar. As an innovator in technology and a flag-bearer for Italian design excellence, Briko continues to define what it means to live at the intersection of sport and style.