Butter Goods

Butter Goods – Australian Skatewear Legacy and Cultural Roots

Butter Goods is a living, breathing example of what happens when DIY grit meets cultural mashup—defining the pulse of modern skatewear. Launched back in 2008 in Perth, Western Australia, the brand sprang from the creative synergy of Garth Mariano and Matt Evans. These two lifelong friends bonded over a shared obsession with skateboarding, graphic design, and music, and their journey is steeped in the raw energy of late '90s and early 2000s skate culture. With a nod to the australian skate brands they idolized as teens—many now just memories—Butter Goods set out to reignite that spark and take it further. Their story kicked off with humble screen-printed tees and a big ambition: to create something real for their local skate scene. Turns out, their vision struck a chord that would echo worldwide.

Butter Goods’ rise unfolded during a game-changing era for indie brands, thanks to social media breaking down borders and putting authenticity front and center. In the early days, Garth and Matt hustled by cold-calling shops and building connections from scratch. They leaned on their artistic chops—especially in graphic design—to craft collections loaded with bold visuals, sly jazz references, hip hop flair, and shout-outs to classic skate videos. These influences still run deep in Butter’s DNA, surfacing in every collection and collaboration they drop.

Skateboarding Influences and Music-Driven Design Philosophy

At its core, Butter Goods is a love letter to Skateboarding culture, constantly shaking up streetwear’s look and feel. Their signature vibe? Think heavy doses of 90s nostalgia, boundary-pushing graphics, and a patchwork of influences from art, design, and urban music. This recipe has earned them a loyal following—not only among skaters but also streetwear fans and anyone drawn to genuine self-expression. The founders’ deep-rooted passion for jazz and hip hop isn’t just a surface detail; it shapes everything from graphics to the brand’s whole philosophy—championing creativity, risk-taking, and a sense of community.

This approach doesn’t stop at clothing. Butter Goods has assembled a powerhouse Butter Goods Skate Team, featuring heavy hitters like Philly Santosuosso, Casey Foley, Morgan Campbell, Alex Schmidt, Adilson Pedro, Ben Gore, Dougie George, Davide Holzknecht, and others. These riders don’t just rep the brand—they live its values on and off the board, connecting with fans around the globe through their style and talent. Butter’s collab game is strong too; projects like Butter Goods x Huf, Butter Goods x Fantasia, Butter Goods x Umbro, Butter Goods x Kangol, and Butter Goods x DC have solidified their place among today’s most popular skate brands.

Sustainability Commitments and Ethical Production Practices

In an industry known for its pitfalls, Butter Goods takes its responsibilities seriously. As a smaller player navigating sprawling supply chains, they’re laser-focused on Sustainable practices. The factories making their gear—printables in Los Angeles and cut-and-sew pieces in China—are chosen for more than just quality; it’s about shared values around fair treatment. Workers are paid above-standard wages, enjoy safe conditions, and benefit from long-standing partnerships built on trust. Butter is steadily weaving in more organic cotton, experimenting with recycled materials, and choosing progress over quick fixes. It’s not about shortcuts—it’s about building something that lasts.

Distinctive Product Range: From Streetwear Essentials to Skate Apparel Innovation

Butter Goods rolls out a deep lineup that blurs the line between function and fashion—covering both men’s and women’s collections. Whether you’re skating or just after next-level comfort, this brand’s versatility delivers. Here’s what you’ll find:

• T-shirts & Graphic Tees: Eye-catching prints channeling skateboarding history, music culture, and art-inspired details.
• Sweatshirts & Hoodies: Plush fleece pullovers and crewnecks decked out in signature graphics—perfect for layering on chilly days or lazy afternoons.
• Trousers & Jeans: Rugged denim and cotton pants—including baggy cuts that shout-out classic skate style (looking at you, Butter Santosuosso Jeans)—all built for movement and longevity.
• Knitwear & Jumpers: Standout sweaters mixing bold textures with inventive patterns drawn from street culture’s playbook.
• Jackets: Outerwear for all seasons—from cozy puffers to breezy windbreakers—always designed for real-world wearability.
• Headwear: A head-turning array of beanies and baseball caps (classic six-panel or offbeat styles), catering to every taste in the skate community.
• Socks & Accessories: Everyday basics made fun through vibrant color combos—little details that pull your whole look together.
• Knit cardigans & Mohair shirts: Vintage vibes meet modern cuts for those who like their style with a side of nostalgia.

Their sizing is inclusive—from S through XL for apparel—and many accessories follow a flexible “ONE” size model so everyone can get in on the action. And when it comes to color? Expect everything from earthy neutrals to electric reds, blues, yellows, greens, violets, oranges—even timeless black or white.