Marcelo Burlon
Number of products: 74
The Marcelo Burlon brand was founded in 2012 by the designer bearing the same name. Burlon has created one of the most prestigious brands in the fashion industry. The founder admits that he draws inspiration for the designs primarily from the region where he was raised, Patagonia. His designs are bold, innovative and unique.
The Origins Of Marcelo Burlon – From Patagonia To Milan’s Fashion Vanguard
In the ever-evolving world of fashion, few stories are as intriguing as that of Marcelo Burlon. Born beneath the dramatic skies of Patagonia, Argentina, Burlon’s path has always danced between cultures and genres. As a teen, he moved to Italy, diving headfirst into the electric nightlife scenes of Rimini and later Milan. By the late 1990s, he’d become a gatekeeper at Magazzini Generali, one of Milan's legendary clubs, rubbing shoulders with icons like Raf Simons and Riccardo Tisci. Those formative nights—charged with music, art, and rebellious self-expression—helped him break away from the staid traditions of classic luxury brands and carve out his own vibrant lane.
Burlon Collections – A Fusion Of Streetwear Brand Marcelo And Club Culture
Fast forward to 2012: inspired by memories of Patagonia and the frenetic pulse of ‘90s nightlife, Marcelo Burlon launched his now-famous label, County of Milan. The debut collection? Just t-shirts—but not just any t-shirts. Designs featuring serpentine collars and wing-like motifs (dreamed up alongside Giorgio di Salvo) caught fire almost overnight, quickly becoming must-haves in the streetwear brands universe. Word spread fast; soon, over 10,000 shirts had flown off shelves in 90 stores during the first season alone. The secret sauce? A new generation hungry for authenticity and belonging—where wearing County of Milan was joining a “crew” just as much as making a fashion statement.
Milan-Based Marcelo Burlon – Breaking Boundaries In The Fashion Industry
The meteoric rise of Burlon collections shattered expectations about what a luxury streetwear brand could be. Refusing to play by anyone else’s rules, Burlon wore many hats: DJ, PR maven, designer, event producer—you name it. While this multifaceted approach left some traditionalists scratching their heads, it resonated deeply with young people worldwide. Collaborations with heavyweights like Dior, Chanel, and Prada proved that fashion today thrives on creative crossovers. As a founding partner of the New Guards Group (alongside Claudio Antonioli and Davide de Giglio), Burlon helped launch game-changing brands such as Off-White and Palm Angels—and championed emerging stars like Virgil Abloh. Not too shabby for a guy who started out on the dancefloor.
Fashion Collaborations And The Changing Streetwear Scene
The ascent of Marcelo Burlon’s label mirrors huge shifts shaking up the industry itself. High-profile partnerships with trendsetters like Pusha T, Lebron James, and Tyga have pushed the brand far beyond European borders. Meanwhile, collaborations with Nike, Versace, Adidas, and Eastpak showcase its knack for innovation and adaptability. Beyond design, Burlon's influence reaches into magazine pages—think GQ or Hero—and onto event stages for big names like Calvin Klein, Diesel, Chanel, and Raf Simons. If you’re looking for a brand where music, fashion, and culture collide in spectacular style, look no further; fashion journalists everywhere are taking notes.
Marcelo Burlon Foundation – Values Of Inclusivity And Creative Freedom
Beneath every drop and runway show lies an unwavering commitment: inclusivity, reinvention, and unfiltered creativity. As Burlon himself puts it, breaking free from creative handcuffs is what drives his vision. His label works hard to open doors for up-and-coming designers—just as mentors did for him—ensuring each new season brings unexpected perspectives to the table. By embracing digital platforms early on and nurturing a diverse community that feels more like family than followers, the foundation stands apart in a crowded field—championing authenticity and progressive ideals every step of the way.
A Leading Force Among Modern Streetwear Brands And Established Luxury Brands Alike
This rare blend of Patagonian soul, Milanese subculture swagger, artistic partnerships, and relentless innovation keeps Marcelo Burlon right at the cutting edge—where streetwear meets high fashion with a wink and a nod. With collaborations spanning everyone from Nike to Helmut Lang and ongoing support for rising creatives through New Guards Group, Marcelo Burlon proves what happens when you turn creative freedom loose on global fashion’s biggest stage: you change the conversation—and maybe even rewrite the rules entirely.