Ray-Ban
Number of products: 247
Ray-Ban – The Origins of an Iconic Eyewear Brand
The story of Ray-Ban begins high above the clouds, in a time when aviation was both daring and dangerous. Back in 1936, the American optical giant Bausch & Lomb teamed up with Colonel John A. Macready from the US Army Air Corps to solve a very real problem: pilots were getting blinded by the harsh blue and white glare at altitude. Their answer? A revolutionary pair of “Anti-Glare” glasses, featuring green lenses and plastic frames—a prototype that would soon evolve into the legendary Ray-Ban Aviator. By 1937, these shades had shed their plastic for sleek metal frames and officially launched as the “Aviator,” forever changing the landscape of aviator sunglasses and kickstarting a new era in eyewear fashion.
The name says it all—these glasses were designed to “ban rays” from harming your eyes. What started as essential military gear swiftly caught the eye of civilians and became synonymous with effortless cool. During the late 1930s and ’40s, Ray-Ban expanded its lineup with models like the Shooter and Outdoorsman. No longer just tools for marksmen or outdoor adventurers, these sunglasses became must-haves for anyone craving a little leisure-time luxury. With features like gradient mirror lenses and shock-resistant glass, the Ray-Ban logo quickly earned its reputation as a badge of quality and innovation.
The Ray-Ban Legacy – From Military Utility to Global Fashion Statement
Ray-Ban’s rise from cockpit necessity to global fashion brand happened almost overnight. Hollywood gave it a starring role—think of General Douglas MacArthur donning his iconic Ray-Ban aviator sunglasses during World War II, cementing their image as both heroic and glamorous. The 1950s saw Ray-Ban break new ground with the launch of the Wayfarer model. Designed by Raymond Stegeman, this bold plastic frame tossed aside metallic conventions, offering a fresh silhouette that immediately won over stars like James Dean and Audrey Hepburn. Suddenly, Wayfarers stood for rebellion, style, and that hard-to-pin-down effortless charm.
Soon enough, the Ray-Ban brand symbol was everywhere—on silver screens, in music videos, on the faces of celebrities you couldn’t help but envy. The 1960s and ’70s brought even more flair: frames like the Olympian, Balorama, and Meteor kept up with changing trends while staying true to Ray-Ban’s core values—timeless style and masterful craftsmanship. Whether lighting up a movie scene or rocking out at a festival, Ray-Bans remained front and center, solidifying their status as an iconic eyewear brand.
No matter how trends shifted over the decades, Ray-Ban kept innovating. Think prescription sunglasses for those who want sharp looks—and vision; photochromatic Ambermatic lenses perfect for snowy adventures; and collaborations with pop culture icons that kept Ray-Ban both fresh and classic. Even when wrap-around frames tried to steal the spotlight in the ’90s, Ray-Ban’s classic appeal never really left the stage.
Ray-Ban Under Luxottica – Renewed Innovation and Timeless Designs
The dawn of the new millennium brought new energy. When Luxottica Group—now EssilorLuxottica—acquired Ray-Ban, it sparked a true renaissance. Suddenly, there were Tech collections, crafted with space-age materials like carbon fibre and hypoallergenic titanium for featherweight strength paired with Ray-Ban polarized lenses. The “Never Hide” campaign reminded everyone that Ray-Ban is all about standing out and being true to yourself. With revitalized classics alongside edgy modern updates, Ray-Ban remains one of the world’s most sought-after eyewear brands.
You can see Ray-Ban’s dedication to excellence in every detail—from that unmistakable logo etched into each lens to the fine Italian handcraftsmanship behind every pair. Legendary silhouettes like the iconic Wayfarer sunglasses, Ray-Ban Clubmaster, and others aren’t just fashion statements anymore—they’re cultural touchstones that connect generations.
Diversity in Ray-Ban Products – Classic Frames, Modern Choices
If there’s one thing that sets Ray-Ban products apart, it’s their sheer variety—and universal appeal. Today’s lineup features:
- Aviator style frames: The original Ray-Ban Aviator, with its signature teardrop shape and sturdy metal build, is still flying high as a favorite for men and women everywhere.
- Wayfarer sunglasses: These bold plastic frames offer unmistakable lines—whether you go classic black or venture into vibrant colors, they’re timelessly cool.
- Clubmaster sunglasses: Retro-inspired browline frames mix acetate with metal accents—a tip of the hat to mid-century chic.
- Oval, round, square, and geometric frames: If you crave something beyond tradition, Ray-Ban offers contemporary shapes for every personality.
- Youth and junior collections: Hypoallergenic materials and playful colors make iconic style accessible (and comfortable) for younger trendsetters.
- Prescription eyewear: Enjoy legendary design whether you need vision correction or just want to look sharp—classic or modern styles included.
- Tech innovations: From ultra-light carbon fibre to smart glasses collaborations, Ray-Ban stays ahead in wearable tech.
The range of Ray-Ban eyewear means there truly is something for everyone:
- Sections: Carefully crafted lines for both men and women keep inclusivity at the heart of every collection.
- Sizes: From petite frames to oversized statement-makers, there’s a perfect fit waiting for every face.
- Colours: Whether your mood calls for classic black or brown—or you’re ready to make waves in red, blue, or green—Ray-Ban has you covered.
The Signature of Authentic Style – Why Ray-Ban Remains a Leading Eyewear Brand Worldwide?
The unmistakable Ray-Ban logo continues to stand as a symbol of quality, authenticity, and timeless design. Maybe you’re drawn to the legacy of classic aviator sunglasses, or perhaps you love the bold attitude of Wayfarers—or you’re eyeing their latest smart glasses. Whatever your style story, Ray-Ban delivers a collection that blends function with fashion like no other. Trusted by celebrities, pilots, artists—and millions of devoted fans—Ray-Ban is more than just eyewear; it’s a lasting statement of individuality that never goes out of style.