adidas Adimatic

Introduction to adidas Adimatic

The adidas Adimatic is a standout sneaker from the 1990s, deeply rooted in the era's skate culture. Launched in 1996, the Adimatic was designed to meet the demands of skateboarders, blending durability with an eye-catching design that embodied the rebellious and creative spirit of the time. Its voluminous proportions, oversized three-stripe branding, and chunky laces set it apart from more traditional adidas sneakers, making it a favorite among skaters and streetwear enthusiasts. The sneaker's bold look aligned with the growing influence of hip-hop and street culture in the late 90s.

adidas created the Adimatic at a time when the sneaker market was booming, with iconic models like the Air Max 95 dominating the scene. Seeking to break from their more conventional designs, adidas introduced the Adimatic as a fresh, casual option aimed at a younger, fashion-forward audience. The sneaker's cultural impact was amplified by the Ura-Hara movement in Japan, where street fashion enthusiasts embraced its distinctive style, helping it gain global recognition as a symbol of 90s fashion.

After being out of production for 26 years, the Adimatic was reissued in 2022, reviving nostalgia for the 90s and appealing to a new generation of sneakerheads. This re-release coincided with the resurgence of retro fashion, particularly among Generation Z, who were drawn to the sneaker’s chunky aesthetic and cultural significance. The updated adidas Adimatic retained its original design but introduced new sustainable materials in special editions, keeping pace with contemporary trends.

The adidas Adimatic has seen notable collaborations, including with HUMAN MADE, a Japanese streetwear brand. The HUMAN MADE x adidas Adimatic collaboration, released in 2022, brought a fresh, modern twist to the classic design with minimalist detailing and premium materials, aligning with both brands' commitment to quality and style. Another collaboration, the HEMP edition, introduced eco-friendly materials like hemp into the sneakers, reflecting adidas' dedication to sustainability in fashion.

Features of adidas Adimatic

The adidas Adimatic is known for its bold, chunky design, featuring a wide frame, oversized three stripes, and thick laces that give it a standout look. The sneaker’s aesthetic was heavily influenced by the skateboarding and hip-hop scenes of the 90s, blending functionality with street style. Its voluminous shape and unique branding make it a timeless icon in both the skate and sneaker communities.

The Adimatic was originally constructed with a durable suede upper, ideal for skateboarding, as it provided both style and resilience. In recent re-releases, adidas introduced new materials, including hemp, in limited editions, reflecting modern values of sustainability and eco-conscious design. These new versions maintain the sneaker’s original ruggedness while catering to contemporary environmental concerns.

The shoes are available in a range of colorways, from classic black and white combinations to more vibrant hues that reflect its 90s roots. Collaborations like the HUMAN MADE edition introduced subtle, clean color palettes, while the HEMP version embraced earth tones, aligning with its eco-friendly materials.

The adidas Adimatic remains a beloved sneaker, both for its bold design and its ability to evolve with the times, thanks to its collaborations and commitment to sustainability.