Aries MEN

Founded by designer Sofia Prantera, graphic designer Fergus Purcell and Slam Jam owner Luca Benini at a time when streetwear was not considered fashion, Aries prides itself on its ability to subvert norms and break down boundaries set in the world of clothing. Inspired by the anti-fashion styling of various subcultures such as the 80s rave scene and their love for high quality garments, the brand continues to hit a sweet spot that sees their clothing imbued with masterful craftsmanship without looking out of place at the local skate shop.