Aries
Number of products: 95
Founded by designer Sofia Prantera, graphic designer Fergus Purcell and Slam Jam owner Luca Benini at a time when streetwear was not considered fashion, Aries prides itself on its ability to subvert norms and break down boundaries set in the world of clothing. Inspired by the anti-fashion styling of various subcultures such as the 80s rave scene and their love for high quality garments, the brand continues to hit a sweet spot that sees their clothing imbued with masterful craftsmanship without looking out of place at the local skate shop.
Aries. Italian Craft Meets Streetwear Culture
There’s something unique about Aries fashion that’s hard to pin down. It’s street, but refined; raw, yet deliberate. Founded in 2012 by Sofia Prantera and Fergus Purcell, Aries grew from London’s underground into a cult brand that values detail as much as attitude. Every stitch speaks of high-quality materials and the pride of being Made in Italy, a mix that gives its luxury streetwear a rare authenticity.
Sofia Prantera: The Visionary behind Aries
Sofia Prantera didn't just create a label; she built a world. Before Aries, she was already shaping street style through Holmes and Silas, long before anyone called it streetwear aesthetics. Her approach is simple: break rules that need breaking. Her anti-fashion mindset gave Aries a rare kind of honesty. It’s never about perfection; it’s about real character. Through that, she built a cult label with a strong brand identity, one that values personality more than polish.
Aries Clothing for Women
The Aries clothing for women line feels bold but grounded. You get graphic tees, reworked denim, soft knits, and structured, tailored outerwear, all touched by Italian craftsmanship. The textures feel personal, like something made to last. It’s not just another “women’s streetwear” collection — it’s a statement. Aries plays with high-quality materials, but keeps that unisex appeal alive. You can see the attitude in every piece, confident and raw at the same time.
Arsenal x Aries Collection Overview
The Arsenal x Aries project was unexpected in the best way. Imagine sports heritage meeting fashion collaboration, not for hype, but for story. The limited edition line took team colors and iconic graphics, flipping them into co-branded apparel that felt both familiar and new. This wasn't your average football fashion drop. It carried real streetwear energy, bridging two different fan worlds and proving that culture moves faster when creativity leads.
Aries x Reebok Classic Overview
Then came Aries x Reebok Classic, a partnership that reworked what a sneaker could be. Aries took the Classic Leather, gave it a bold design, strange textures, and hints of mythic artwork. The result? Reimagined footwear that feels alive, part sport, part statement. Each sneaker collaboration brings something unexpected, something rooted in streetwear culture yet timeless enough to collect. These collectible sneakers don’t just look good; they tell a story of craft and imagination.
The Significance of Made in Italy
Everything circles back to Made in Italy. Working with local artisans and traditional techniques keeps the label’s high standards intact. It’s what separates Aries in luxury fashion, clothing built slowly, with care, from quality materials meant to last. That’s the quiet power behind the brand: creativity grounded in craft.