Undercover

One of the top high-fashion brands in Tokyo, Undercover is famous for its innovative practices and power to subvert. Born out of Japan, it combines streetwear meets high fashion redefining the way we think and wear clothing across all spaces. All in all, it is safe to say Undercover is the place for finding futuristic and bold styles that land in a haven.

The history of the Undercover brand

The brand was founded by Jun Takahashi in 1993, and its approach to fashion has deep roots in the history of underground culture. From a little-known Tokyo label, Undercover skyrocketed to cult status in no time. Takahashi's way of merging art, music, and fashion spoke to a new generation desperate for a unique identity. Today, it has become a fashion industry centerpiece known for its innovative design.

Interesting facts about Undercover

Undercover is a brand that is well-known among fashion artists. Therefore, it has become a major player in the fashion industry and has some unique aspects about it such as the ones mentioned below. 

Collaboration with Nike

Although this brand has worked with many brands in the past, Nike remains a standout. Its "Nike x Undercover" collections feature a mix of highly sought-after athletic wear with Takahashi's distinct avant-garde style. These were partnerships that brought the brand's design philosophy to a more mainstream audience.

Iconic runway shows

Undercover is famous for its artful, theatrical runway shows. Every show tells a story, ebbing and flowing between fashion moments, all underscored with performance art. The creativity of this approach soon earned it a name as the fashion master, cementing itself a place in fashion history with its immersive experience.

Influence on Pop Culture

There is no need to mention what Undercover has brought into fashion but it reigns across pop culture similarly. Celebrities and musicians are often seen in the label's wares. Undercover is now the place for anyone looking to be garish and have a statement wardrobe. It's that cultural significance that has kept it so sharp and sought-after.

Undercover – love for the craft of quality artistry

The brand takes great pride in creating each piece with meticulous workmanship and is dedicated to what it does. It features exclusive fabric selections and new techniques to design apparel that is fashionable yet resilient. 

This commitment to quality is clear in each line, making the brand a favorite for upscale fashion fans. Using those same fabrication techniques as they have been over the years, the Undercover online store makes access to these quality garments easier for their customers.

Eloquent style tip

Undercover makes it easy for you to make the proper fashion statement. Above all, the brand has been designed innovatively to match the needs of each individual's wardrobe. You can choose from many attention-grabbing pieces located at the Undercover store.

For example, the combination of an Undercover cotton t-shirt with oversized jeans. It enables you to do cool and look nice while keeping it casual. Plus, there is so much more you can find with Undercover.