AAPE

A Bathing Ape was launched back in 2012 as a secondary brand to the well-known brand BAPE. AAPE made its name because of its menswear collection and as more people learned about this brand it started to rival BAPE, especially in the mainstream fashion world. 

Many people wonder what makes AAPE different from BAPE. Well, the latter mainly focuses on tiger head, camouflage and shark head motifs. AAPE’s products, on the other hand, take strong influences from music, baseball and different army styles. This is a major reason why AAPE clothing usually flaunt sportswear styles like military inspired jerseys and whatnot.

A look at the history of the AAPE brand

AAPE is a streetwear brand founded by Tomoaki Nagao in 2012. The company’s headquarters are present in Tokyo, Japan and is famous for its youthful designs and unique branding. A Bathing Ape started off as a sub brand that provided affordable streetwear clothes and accessories like T-shirts and baseball caps with a few visual differences from its parent brand BAPE. 

AAPE’s main target audience is the Asian market, along with casual streetwear enthusiasts in different parts of the globe who want affordable yet stylish clothes. As the brand’s popularity grew, it expanded its offerings, providing clothes and accessories for women and babies. 

A celebration of trendy and fashion forward streetwear

One thing that makes AAPE stand out from tons of other similar brands is its fashion forward streetwear that appeals to a young demographic. While the brand’s collections maintain the style of the parent brand BAAPE, there are a few subtle aesthetic differences that give AAPE’s products a unique identity. 

This company is always in tune with what’s trendy and makes sure to cater to its young trend conscious, fashion loving audience worldwide. 

The perfect blend of contemporary and urban styles

AAPE by a Bathing APE has a moon face logo along with camouflage patterns. The company blends current fashion trends along with a mixture of urban styles that give its clothes the iconic AAPE look. Some of this label’s highly sought after items include jeans, jackets hoodies, footwear, t-shirts, etc. 

It is also worth mention that this brand takes stringent measures to ensure its items last long, which is why it uses nothing but high quality synthetic fabrics, denim and cotton. 

A global fashion phenomenon

When AAPE started, its initial focus was to target the Japanese audience. With time, the brand started gathering attention from other Asian countries like South Korea, China and Hong Kong. Then fashion lovers from the U.S and other countries outside Asia also started inquiring about AAPE clothing, which is why the brand now has AAPE stores in different countries. 

The company also gives its customers the freedom to shop online through its AAPE online store, making sure its collections are accessible for everyone.