Known for its laid-back personality and youthful free spirit, BAPE's bright and flamboyant aesthetic and signature shark head and camouflage motifs catapulted the brand into the major shark of the streetwear market. The brand emerged from the underground Ura-Harajuku scene in Japan and slowly built its fame over the years, reaching the States, where it has dressed legends such as Notorious B.I.G.
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