thisisneverthat

thisisneverthat - so what is it, actually?

The brand's flagship store, situated in the vibrant streets of Seoul, is a testament to its dedication to aesthetics and innovation. Upon entering the thisisneverthat store, customers are immediately greeted with a fusion of contemporary and industrial design elements that can be seen throughout items such as a thisisneverthat hoodie, or a thisisneverthat shirt. The clean lines, minimalist color palettes, and innovative displays create an immersive shopping experience that mirrors the essence of the brand.

thisisneverthat - but it is THAT easy to shop online!

For those unable to visit the physical store, thisisneverthat offers an equally impressive online shopping experience. The brand's website features an intuitive interface that aligns with the brand's sleek aesthetic. Customers can seamlessly browse through collections, view detailed product images, and make purchases with just a few clicks.

The roots of thisisneverthat

thisisneverthat was founded in 2010 by three friends, Choi Junyoung, Choi Hyojae, and Park Inwook. The brand's name, seemingly cryptic at first glance, reflects the founders' desire to create a label that defied conventional categorization. In an industry often driven by trends, thisisneverthat sought to transcend the limitations of time and style.

thisisneverthat stands as a testament and authenticity in the fashion industry. From its inception as a small, experimental label in Seoul to its current status as a global streetwear phenomenon, the brand has remained committed to pushing boundaries and defying conventions.