1017 ALYX 9SM
Number of products: 39
1017 ALYX 9SM (formerly Alyx clothing) is an American clothing brand. Founded in 2015 in New York by Matthew Williams, the brand specializes in streetwear clothing for men and women. Williams draws inspiration from many backgrounds and subcultures, which can be seen in his collections. The founder has collaborated with many celebrities like Lady Gaga or Kanye West.
1017 ALYX 9SM: Fashion with a Pulse
Some brands make clothes, and then there are those that build an entire mood. 1017 ALYX 9SM sits in that rare space. Started by Matthew M. Williams, the brand has always been a mix of utility, luxury, and emotion – more a personal project than a label chasing trends.
Even the name tells a story. 1017 marks Williams’ birthday, Alyx is his daughter, and 9SM stands for Saint Mark’s Place, the site of his first studio in New York. The Alyx 9SM meaning ties the brand back to the designer’s own life, private, imperfect, and real. It’s a name that reminds you that luxury streetwear can have a heartbeat.
The Look and the Feel
The way Alyx pieces are built says a lot about the brand’s utilitarian design mindset. The jackets look sharp enough for a gallery but ready for the street. Clean lines meet technical elements, heavy zippers, and high-quality materials that hold shape yet move easily.
And then, there’s the Rollercoaster buckle, an idea pulled from a theme park restraint, turned into a design icon. You see it on belts, chest rigs, and bags, always functional, never loud. It’s part of Alyx’s quiet industrial design language, a mix of steel and softness.
The Designer behind It
Before he ever launched Alyx, Matthew Williams was working in pop culture’s creative storm, with Kanye West, Lady Gaga, and later as creative director at Givenchy. That background shaped his sense of balance: emotion meets precision, chaos meets structure.
His collaborations with Nike, Moncler, Mackintosh, and Stüssy all show that balance. Each project looks different but still feels distinctly Alyx. The brand’s designer partnerships don't just sell clothes; they explore what happens when art, technology, and street culture overlap. It’s innovative fashion that feels alive.
What the Brand Makes
The Alyx product collection isn’t about massive drops, it’s about rhythm. Pieces arrive when they’re ready. Coats, hoodies, and hybrid blazers all carry that Alyx tone: tough, sculpted, and practical. Even a simple black T-shirt has a little structure hiding in the fabric.
From outerwear to men’s and women’s fashion, everything feels engineered, not decorated. Signature pieces like the Rollercoaster buckle, chest rigs, and technical trousers highlight the brand’s mix of craftsmanship and minimal detail. Some are limited edition or exclusive collaborations, giving each release its own small story.
Sustainability and Materials
Alyx proves that sustainability is a lifestyle, not a marketing tactic. Eco-friendly materials aren't a gimmick to attract customers. The brand is based on principles of responsible production. As an example, Alyx uses recycled nylon, organic cotton, and Ariaprene, a non-toxic water-saving foam. It uses eco-friendly practices for both products and processes.
The brand exemplifies a reality where responsible production and material innovation can coexist, with developing advanced fabrics that look good, perform well, and last longer. Alyx has made 1017 ALYX 9SM a benchmark in modern luxury, demonstrating the environmental responsibility, proof that sustainable fashion doesn’t need to compromise beauty or performance.
Why It Matters
Fashion moves fast; Alyx doesn't. Every collection feels measured, considered. Williams builds pieces that last – emotionally and physically.
People connect with Alyx because it feels real. Every seam, buckle, and fold reflects modern design built to endure. It’s not about chasing the future; it’s about creating it, one thoughtful idea at a time.