BRIKO

Briko is a high performance sportswear brand that started in 1985. Some of this company’s flagship products include eye wear, helmets, ski apparel, protective gear and cycling clothes. Briko’s headquarters are present in Milan, Italy and the brand has expanded its presence globally, with Briko stores present in multiple countries. 

A look at the history of the Briko brand

Briko has a deep and storied history that dates back to the 1980s when it started off by manufacturing ski wax. The Italian ski team used this wax during competition quite frequently and experienced great success, after which Briko started increasing its range of products. With time, the company included different types of technical apparel, helmets, sunglasses, etc. 

Most, if not all of these items were carefully designed in close collaboration with several sports celebrities. These endorsers had direct involvement in the production process of Briko’s products, which helped establish the company as a household name. 

Constantly evolving with the times

Some brands tend to become overly reliant on a single offering and fail to keep up with the times. Briko, however, is not one of them as it has continued to evolve since its inception. The company came up with a wide range of hugely successful technical innovations, such as the Thrama lenses that came with different types of filters. 

Briko also dipped its toes in the cycling market by introducing the iconic Kasko helmet. Then, the company made a mark in the skiing world with its smash hit Forerunner ski helmet. That said, what really took the company to new heights is its clothing, especially 2000’s Katana collection. What made this collection so special is that it offered carefully crafted, technical pieces made for mountain biking and road cycling.

A strong emphasis on safety and functionality

Being a high performance sportswear brand, safety and functionality are among Briko’s highest priorities. The company goes to great lengths to produce sunglasses, helmets and clothes that help athletes perform with freedom while keeping them safe. It’s a major reason why Briko online stores are popping up in different locations and its products are highly sought after.