Sunnei
Number of products: 72
Sunnei Brand Overview
Sunnei is a “non-Milanese” contemporary brand of Italian fashion. This brand from Milan is known for its unique, playful fashion aesthetic.
In 2014, Loris Messina and Simone Rizzo founded the brand. Sunnei is now a major player at Milan Fashion Week. It is celebrated for its strong creative community. The brand's growth got a boost from a €6 million investment from the Vanguards. The founders bring a unified brand vision. They focus on experimental designs. The brand uses bold primary colors and geometric shapes in its design language.
The brand moved from outsider status to a respected player. It achieved commercial success. This independent label is celebrated for its unconventional design. The 10th anniversary highlights the remarkable brand evolution.
Product Offerings
Sunnei offers a diverse product range. This includes clothing and accessories including jewelry and eyewear. The lineup has a Menswear Collection and Womenswear Collection. It features ready to wear items. Shoes and bags are also sold.
The Menswear comprehensive collection is a cornerstone. It embodies simplicity with a touch of irony. It redefines masculine fashion using clean cuts and high-quality Italian fabrics. It features a playful design as well. The Womenswear Collection mirrors the spirit. It emphasizes modern femininity with an androgynous style twist. The innovative designs feature unique silhouettes and bold color blocking.
The ready to wear items prioritize high-quality materials, comfort and style. These are designed for a modern wardrobe. Sunnei’s footwear includes chunky soles and platform shoes. They have a minimalist design, naturally. They focus on individuality and creative vision.
The bags blend artistry and functionality. They feature geometric shapes and bold colors. They use high-quality leather. Accessories cover jewelry and futuristic eyewear. These enhance personal style and individuality. They appeal right across the creative community.
Design Philosophy
Sunnei's design philosophy is built on simplicity and irony. The brand’s personal style showcases authenticity and individuality. This reflects the core brand ethos.
The brand communicates ideas through its clothes. It focuses on minimalist simplicity. It uses subtle irony. This establishes an impactful style. Its recognizable design language represents straightforward fashion.
A core part is prioritizing individuality and personal expression. Challenging conventions, the brand creates more authentic fashion. This outsider status makes Sunnei a fresh voice.
Runway and Show Experiences
Sunnei has made strides at Milan Fashion Week. The brand is famous for its runway shows. Besides, the concept shows often features viral moments, disrupting conventions. These immersive experiences.
The Sunnei show is highly anticipated. Audience engagement is key alongside innovative presentations. They are concept-driven. Examples include twins walking the runway. These creative approach methods earned recognition. The 10th anniversary is a big milestone.